General Catalyst Fintech portfolio in San Francisco

Collective is the first all-in-one financial platform designed to give self-employed entrepreneurs the technology and team they need so they can focus on their passion, not their paperwork. Collective handles LLC and S Corp formation, payroll, taxes, monthly bookkeeping, compliance and more all in one place, exclusively for solopreneurs.

• undisclosed
• 327 employees
• Founded 2020

Fundbox is the pioneer of embedded capital products for SMBs, offering fast, simple access to credit through the tools businesses already use. Since 2013, Fundbox has helped over 190,000 small businesses unlock more than $7 billion in capital. Now, as the capital infrastructure behind the digital SMB economy, Fundbox is focused on enabling platforms to embed financial tools directly into their user experiences.-Named one of CNBC's Top 250 fintechs in 2024 & 2025-Honored as an Inc.com B2B Power Partner in 2024-Inc. 5000 list of the fastest-growing private companies in America-Winner of the AI Breakthrough Awards

• Debt
• 209 employees
• Founded 2013

Aven is reinventing consumer credit. Our mission is to provide the lowest-cost, most transparent, and most convenient access to capital. We use technology to unlock the wealth in your assets and give you credit for what you already own.Our first product is the world’s lowest APR credit card, backed by home equity. Using multiple patented technologies, we’ve reduced a process that typically takes 4–6 weeks and thousands of dollars down to as fast as 15 minutes and $0 to get.Since launching in 2019, Aven cardholders have saved over $200M. We’re proud to maintain a 4.9-star rating on Trustpilot across 5,000+ reviews.We're backed by leading investors including Founders Fund, Khosla Ventures, Sequoia Capital, Caffeinated Capital, General Catalyst, NYCA, and Max Levchin. The team features leaders from top financial services and fintech companies—such as Goldman Sachs, Capital One, Square—as well as technology companies such as Meta, Microsoft, Google, Uber, and Tesla. Aven has been recognized on the Forbes Fintech 50 and the GGV Capital Fintech Innovation 50. And we’re just getting started.

• Series E
• 194 employees
• Founded 2019

The trucking and logistics industry provides the backbone of the economy. But the payments infrastructure on which it runs is from the past century and broken. For the hard-working men and women of this sector, the existing suite of payment tools is outdated, difficult to use, prone to fraud, and saddled with shady fee structures. The incumbent players in this space often overlook the economic and practical needs of this user base. We're changing that. AtoB is modernizing the payments infrastructure for trucking and logistics. Supply chains rely on the timely movement of capital to function efficiently. Our end game is a world in which that capital movement occurs reliably, instantly and fairly.Our history and backgroundOur founding team has backgrounds in payments, working on electric and autonomous vehicles at Cruise Automation, leading ops and growth for Uber. We have senior engineers and operators from Google, Uber, Meta, Amazon, Shopify, Stripe, Revolut, Chime, Shell, McKinsey, BCG and other leading companies. We have raised $125 million+ from investors such as General Catalyst, Elad Gil, Bloomberg Beta, Y Combinator, XYZ; founders and CEOs of companies such as Google (Eric Schmidt), Salesforce (Marc Benioff), Coinbase (Brian Armstrong), DoorDash (Tony Xu), Stripe, Instacart, Gusto; strategic investors like Mastercard.We were named to Forbes annual Next Billion-Dollar Startup List, and have just recently been selected to join the World Economic Forum as a Global Innovator.

• Series C
• 186 employees
• Founded 2019

Based in San Francisco, Bitwise is one of the largest and fastest-growing crypto asset managers. The firm is known for managing the world’s largest crypto index fund (OTCQX: BITW) and pioneering products spanning Bitcoin, Ethereum, DeFi, and crypto-focused equity indexes. Bitwise partners with financial advisors and investment professionals to provide quality education and research.The team at Bitwise combines expertise in technology with decades of experience in traditional asset management and indexing, coming from firms including BlackRock, Blackstone, Meta, and Google, as well as the U.S. Attorney’s Office. Bitwise is backed by leading institutional investors and asset management executives, and has been profiled in Institutional Investor, CNBC, Barron’s, Bloomberg, and The Wall Street Journal.

• Series unknown
• 140 employees
• Founded 2017