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Creative Strategist, Brand Partnerships

Substack · New York

$130k - $170k/yrRemoteExecutiveSalesSponsorshipsSponsorshipsPosted 2 weeks ago
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About this role

Substack is building a new economic engine for culture, giving the brightest, most interesting, and most creative people on the internet the power of their own publishing platform. The terms of our culture should not be set by gate-keeping legacy media or chaos-fueling social media, but by the people who make and participate in that culture. Substack's model, based on direct subscriptions, has fueled an explosion of independent publishing. It empowers creators with economic autonomy, creative ownership, and a direct connection to their most engaged audiences. ABOUT THE ROLE The Brand Partnership team at Substack is building our sponsorships business from the ground up. The Creative Strategist sits between the brands and their agencies and the publishers and their agents on Substack. Your job is to turn a brand's goal into a campaign idea, find the publishers who can carry that idea credibly, and stay with it from the first pitch through the work going live and wrapping post-campaign. This is a founding role on a small team, so the frameworks are yours to write. RESPONSIBILITIES - Craft creative, culture-defining ideas that work for a brand and feel native to Substack, rather than an ad bolted onto someone's content - Match brands with the right creators and publications, using judgment about audience, voice, and what a given publisher will want to do - Own the creative side of the pre-sale: read the brief, build the proposal, and respond to client feedback with new concepts and pivots - Run campaigns from idea through execution, keeping the brand, the publisher, and our team pointed in the same direction - Join client and agency calls to pull out the information you need to sharpen brand goals into clear pitch materials that help brands picture what they can do on Substack - Manage campaign reporting and metrics reports - Watch what's working across the platform and feed real examples back into the next round of ideas ABOUT YOU - 5+ years in creative strategy, brand

Excerpt from the posting Substack published. Read the full description on their site before applying.

Skills this posting mentions

EquitySocial MediaStrategic Partnerships

About Substack

Substack lets writers connect with their audience on their own terms and earn money doing it. We make it simple for writers to publish to an email list that they own, get discovered on the web, and charge for subscriptions. More than 500,000 people pay to subscribe to writers across the Substack network, and the top writers make millions of dollars a year. Substack’s model depends on the success of writers using Substack - we only make money when they do. “Substack makes it dead simple to start a newsletter and get paid for it.” - Judd Legum, author of Popular Information "Substack gives me a way to connect with my audience on my own terms.” - Lyz Lenz, author of God Land and Men Yell At Me Make something that matters Great writing is valuable. It respects readers' time, their intelligence, and their trust. It helps us make sense of and change the culture we live in. At Substack, we're building a business model that enables great writing to thrive. Learn more about our opportunity and mission. We are a small but growing team, and there is more to build than we could ever imagine. That’s why we need you. We aim to take pragmatic approaches to problem solving while shipping high-quality products that allow the writing on Substack to take the spotlight. Every person at the company participates in customer support. We do this to build empathy with our users and enable us to build better products. We believe that a diverse team will help us build a product that best serves the needs of a wildly diverse ecosystem of writers. So whatever your background or perspective, we’d welcome your input to help build the best possible version of Substack.

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