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Paid Search & SEM

Cognition · San Francisco, California

Location
San Francisco, California, United States
Employment
Full time
Posted
10 November

About this role

We are an applied AI lab building end-to-end software agents.

We're the makers of Devin, the first AI software engineer.

Our team is extremely talent-dense. Among our founding team, we have world-class competitive programmers, former founders, and leaders from companies at the cutting edge of AI including Scale AI, Palantir, Cursor, Waymo, Tesla, Lunchclub, Modal, Google DeepMind, and Nuro.

Building Devin is just the first step - our hardest challenges still lie ahead. If you’re excited to solve some of the world’s biggest problems and build AI that can reason on real-world tasks, apply to join us.


Role Mission

People search for "AI coding agent" and for Devin by name every day, and we capture only part of that demand. Paid search should be one of our most efficient channels. Today it is under-built.

You will own paid search for Devin's self-serve funnel end to end: Google and Bing, Performance Max, retargeting, and the landing pages and tracking that go with them. You will have budget, tools, and direct access to the engineers who build the pages.


What You'll Accomplish

  • Build the accounts properly: Keyword strategy, bidding, account structure and audiences, set up so every dollar is accounted for.

  • Get tracking right: Conversion tracking, including offline conversions, so we optimize toward signups and revenue rather than clicks.

  • Test landing pages: Work with the web team on pages that convert, and keep testing.

  • Report what matters: Weekly cost per signup, payback and incrementality that leadership can trust.

  • Connect the funnel: Work with SEO, lifecycle and the web team so the whole path converts, not just the ad.

Exceptional Candidates Have Demonstrated

  • Paid search depth: You've run search at a software or consumer company and enjoy the detail of it.

  • Analytical fluency: Comfortable in ad platforms, GA4 and BigQuery, and able to tell a real effect from noise.

  • Hands-on preference: You'd rather do the work than manage an agency.

  • Conversion thinking: You care about what happens after the click as much as the click.

  • Appetite for demand that's already there: You like a channel where the job is capturing intent well.

We care more about demonstrated capability than years of experience.

Resources & Environment

  • Budget and a product people are already searching for

  • Direct access to the web and growth engineering teams

  • A small team with very little process

Our Commitment

Equal Opportunity. Cognition is an equal opportunity employer. We do not discriminate on the basis of any protected characteristic under applicable law. We are committed to providing reasonable accommodations for candidates with disabilities throughout the hiring process - please let us know if you need any. Cognition also considers applicants with criminal histories consistent with the SF Fair Chance Ordinance and similar local laws.

Data Privacy and Arbitration: By submitting your application, you agree to our Global Applicant and Job Candidate Privacy Notice. For US applicants, by submitting your application, you agree to the Applicant Arbitration Agreement.

As published by Cognition. Applications are handled on their site.

Skills this posting mentions

Artificial IntelligenceSEMRetargeting

About Cognition

Makers of Devin, the first AI software engineer. We are an applied AI lab building end-to-end software agents. We’re building collaborative AI teammates that enable engineers to focus on more interesting problems and empower engineering teams to strive for more ambitious goals.

All 115 openings at Cognition

One click, then it is written

Apply to Cognition with a resume written for this role.

Queue Paid Search & SEM and I read the posting, rewrite your resume against it, draft the cover letter, and score the fit. Then you press send, or press one button and I fill in Cognition’s form for you.

  1. 01Drop your resume

    A PDF or a LinkedIn URL. About a minute, once.

  2. 02I rank the openings

    Every weekday morning, the live catalog scored against your history. Up to 20 worth your time, not two hundred links.

  3. 03Each one is written up

    Resume rewritten for the posting, a cover letter, a fit score. Press send, or let me fill in the form.

  • 25 sent a week, free
  • No card
  • Nothing sent until you say so

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Put this to work

Paste your career in once. Every application after that is written for you.

Drop a resume or a LinkedIn URL. I rank the live openings against it, rewrite the resume and write a cover letter for the best of them, and fill in the employer's form when you press the button. You read, you decide what goes out.

  1. 01Drop your resume

    A PDF or a LinkedIn URL. About a minute, once.

  2. 02I rank the openings

    Every weekday morning, the live catalog scored against your history. Up to 20 worth your time, not two hundred links.

  3. 03Each one is written up

    Resume rewritten for the posting, a cover letter, a fit score. Press send, or let me fill in the form.

  • New matches ranked and written before you are up.
  • Every bullet stays inside what your history supports. Nothing invented.
  • Queued, submitted, interviewing, offer: one screen, not a spreadsheet.

Free, no card. Up to 25 applications sent a week, and nothing is sent until you say so.

Listed from the job board Cognition publishes. Refolk is not the employer and does not handle their hiring. Applications go to Cognition directly.

Hiring at Cognition? Post this role to the Refolk talent pool for $299, once. No commission, refunded if I find nobody. Post a role for $299