Can I copy this performance marketing manager resume example?

Copy the structure, not the sentences. The layout, the ordering, and the shape of the bullets all transfer. The content does not: a recruiter who reads twenty resumes for the same role notices identical phrasing quickly, and the numbers in this sample are illustrative rather than anyone's real history.

What if I do not have numbers like these?

Most people have more than they think. Look for volume, frequency, time, cost, error rate, or a before-and-after on anything you touched. Where the number genuinely does not exist, say what changed and who noticed - "the process that used to need a weekly meeting now does not" is a real outcome without a metric.

How long should a performance marketing manager resume be?

One page up to about eight years of experience, two pages beyond it. This example is one page. Length signals scope, so a long page with small-scope bullets reads worse than a short one.

Will this format pass an applicant tracking system?

Yes. One column, real text, standard headings, and no graphics or tables is the format parsers handle reliably. Most parsing failures come from multi-column layouts, text inside images, and headings the parser does not recognise.

Should the example change for a more senior performance marketing manager role?

The structure stays. What changes is the scope in the bullets: more ambiguity you resolved yourself, more decisions with a tradeoff, and more effect on work that was not directly yours. CAC and ROAS at a spend level, with the scale you held it at.

Resume example

Performance Marketing Manager resume example

Name: Performance Marketing Manager: open roles and who is hiring
Creator: Refolk

Buys growth and proves it was worth the money. Below is a complete performance marketing manager resume, written the way one has to be written to survive a first screen, with every bullet explained underneath.

open right now

companies hiring right now

39%

of those openings are remote

Mostly in

San Francisco, London, New York City

Hiring now

Harvey4
Samsara3
Canva2
GoCardless2
Sierra2
1Password1
Bevi1
Coinbase1

Counted by Refolk from the public job boards of 1,745 companies, refreshed through the day. These are live openings, not a forecast, so the numbers move as roles are posted and filled.

Alex Moreno

Performance Marketing Manager

alex.moreno@example.com · +1 555 0134 · Berlin · alexmoreno.example

Summary

Performance Marketing Manager with eight years of experience. Scaled spend from $80k to $400k a month while holding CAC within 5% of target. Looking for a performance marketing manager role with more ownership of Paid search and the decisions around it.

Experience

Senior Performance Marketing Manager, Northwind Systems

2022 - Present

Scaled spend from $80k to $400k a month while holding CAC within 5% of target.
Ran the geo holdout test that showed 30% of attributed conversions were not incremental, and reallocated accordingly.
Built the creative testing cadence that produced a new winning ad roughly every three weeks.

Performance Marketing Manager, Meridian Labs

2018 - 2022

Owned the Paid social side of the work at a growth-stage B2B company, and documented it well enough to hand over cleanly.
Set the approach the team still uses for Creative testing.

Skills

Paid search · Paid social · Creative testing · Bid strategy · Incrementality testing · Attribution · LTV modelling

Education

BA Communications, 2018

A sample, not a real person. The name, the employers, and the figures are invented to show the shape of a strong page - use the structure and put your own evidence in it.

How to read this performance marketing manager resume example

The sample above is not a template to copy word for word - copied resumes read as copied. It is here to show the shape of a page that gets past a first screen: one column, standard headings, and bullets that end in an outcome rather than a duty. CAC and ROAS at a spend level, with the scale you held it at.

Every bullet opens with a verb and carries a number. That is the pattern, not a coincidence.
The summary makes a claim and then supports it in the first bullet underneath.
Skills are named tools, not adjectives, and each one appears again in the experience section.
The earlier role is short. Recent work carries the weight of the page.

The numbers in a performance marketing manager resume

The most common thing missing from a performance marketing manager resume is a number. Not because the work had none, but because nobody wrote them down at the time. These are the measures a performance marketing manager can usually reach for, and the example uses them.

Scaled spend from $80k to $400k a month while holding CAC within 5% of target.
Ran the geo holdout test that showed 30% of attributed conversions were not incremental, and reallocated accordingly.
Built the creative testing cadence that produced a new winning ad roughly every three weeks.

Before and after: rewriting a weak bullet

Most performance marketing manager resumes are one edit away from being much stronger, and the edit is the same every time: replace the description of the job with the result of doing it. The pairs below are the same work, written twice.

Weak: "Responsible for paid search and related tasks." Strong: "Scaled spend from $80k to $400k a month while holding CAC within 5% of target."
Weak: "Worked on paid social projects across the team." Strong: "Ran the geo holdout test that showed 30% of attributed conversions were not incremental, and reallocated accordingly."
Weak: "Helped improve processes and supported performance marketing manager initiatives." Strong: "Built the creative testing cadence that produced a new winning ad roughly every three weeks."

Adapting the example to your own history

Work backwards from the posting. Find the two or three things it actually screens for, then make sure the top third of your page answers them. Everything below that is supporting evidence.

Reorder your bullets so the one closest to the posting comes first in each role.
Rewrite the summary for the specific job. It is the only part a human reliably reads.
Cut any skill you would not want to be asked about for ten minutes.
Keep Paid search, Paid social, Creative testing visible in context, not stranded in a list.

FAQ

Can I copy this performance marketing manager resume example?: Copy the structure, not the sentences. The layout, the ordering, and the shape of the bullets all transfer. The content does not: a recruiter who reads twenty resumes for the same role notices identical phrasing quickly, and the numbers in this sample are illustrative rather than anyone's real history.
What if I do not have numbers like these?: Most people have more than they think. Look for volume, frequency, time, cost, error rate, or a before-and-after on anything you touched. Where the number genuinely does not exist, say what changed and who noticed - "the process that used to need a weekly meeting now does not" is a real outcome without a metric.
How long should a performance marketing manager resume be?: One page up to about eight years of experience, two pages beyond it. This example is one page. Length signals scope, so a long page with small-scope bullets reads worse than a short one.
Will this format pass an applicant tracking system?: Yes. One column, real text, standard headings, and no graphics or tables is the format parsers handle reliably. Most parsing failures come from multi-column layouts, text inside images, and headings the parser does not recognise.
Should the example change for a more senior performance marketing manager role?: The structure stays. What changes is the scope in the bullets: more ambiguity you resolved yourself, more decisions with a tradeoff, and more effect on work that was not directly yours. CAC and ROAS at a spend level, with the scale you held it at.

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