Refolk
Open nowMarketingMarketing

Field Marketing Lead

Valence · London, United Kindom

Location
London, United Kindom, United Kingdom
Workplace
Hybrid
Employment
Full time
Level
Senior
Posted
4 November

About this role

We're the only company pioneering leadership coaching for large enterprises in an AI-first way. Our mission is to transform how the world's biggest companies approach learning and development, helping teams work better together through AI-powered personalization that adapts to individual goals and organizational culture using the latest advances in machine learning and natural language processing.

Learn more about our work with Microsoft: Valence Brings AI Coaching More Deeply Into the Flow of Work with Microsoft 365

We've been featured in Harvard Business Review, TIME, World Economic Forum, Financial Times, Forbes and an Inc. 5000 fastest-growing private companies in America. Our clients represent diverse and sophisticated enterprise AI implementations globally, including Coca-Cola, Delta, Nestlé, General Mills, Schneider Electric, Deutsche Telekom, AstraZeneca, Prudential, CVS and Bristol Myers Squibb.

The Role

Valence is helping some of the world’s largest companies rethink how they develop their people through Nadia, our enterprise AI coach. Our events bring that work into conversation with the Fortune 500 executives exploring what AI can make possible for their organizations. We’re hiring a Field Marketing Lead to shape how those conversations become lasting relationships, stronger customer communities, and measurable business growth.

Events have been foundational to Valence’s growth, and this is an opportunity to build our field marketing capabilities as our business expands. You’ll own the commercial performance of our global events program across North America and Europe, engaging enterprise prospects and customers through sponsored events, partner programs, and Valence-branded experiences. You’ll also set the strategy for regional Valence-hosted events to shape the programming and communities that give leaders a compelling reason to come together.

This role will partner closely with leaders on Sales, Client Solutions, and Marketing to connect audience insight and creative ideas to commercial outcomes. You’ll inform how we engage priority accounts, prepare executives and sellers for meaningful conversations, and build the reporting to continually review and improve event performance.

This is a hands-on-role on a lean marketing team operating at startup velocity. We’re looking for sharp commercial judgment with creative ambition and analytical depth - someone who has seen scale but is excited to test ideas and understand what drives results to build one of the highest-impact events program in enterprise.

What you’ll do

  • Own commercial activation and outcomes across the field events program; define event objectives, account and audience priorities, activation plans, and success measures across sponsored events, partner programs, and Valence-owned events.

  • Co-create a strategy for regional Valence-hosted events with Sales and CS leadership that is informed by account priorities and relationship objectives.

  • Build integrated event campaigns with event-specific sales enablement assets, including outreach and invitation templates, talking points, and follow-up communications.

  • Activate Sales, CS, and/or Valence executives before, during, and after events with clear commercial briefings and account-specific engagement plans that drive business goals.

  • Inform event content and programming based on established event objectives, and bring content insights from events to guide future campaigns.

  • Own and track commercial outcomes, connecting event activities to program performance and ROI.

  • Communicate insights and scale what works. Build repeatable playbooks and recommend which events and approaches to expand, change, or stop based on performance and commercial priorities.

What we’re looking for

  • 5+ years of marketing experience, with direct responsibility for event-driven pipeline and commercial outcomes.

  • Experience shaping targeted executive programs and field campaigns across multiple markets.

  • Strong commercial partnership skills. You can align cross-functional teams, establish clear commitments, and drive consistent follow-through.

  • Analytical depth and hands-on experience building reporting that connects activity to business outcomes, and then using it to inform recommendations.

  • Excellent marketing craft, with experience articulating complex customer stories and compelling demand gen narratives. You can translate event goals into strong sales assets with clear recommendations for programming, messaging, and supporting materials.

  • A systems engineering mindset. You build repeatable programs and playbooks that connect activity and owners to clear commercial impact.

  • Experience building in a startup or high-growth company, but with exposure to events programs operating at scale. You’ve seen what it takes to run a high volume of events across markets without compromising on quality and commercial focus.

  • A drive for excellence: You take full ownership of outcomes. You feel deeply responsible for results. If something’s off, you roll up your sleeves and fix it, even if it’s not “your job.” You challenge yourself to extraordinary growth and believe that frequent feedback is the fastest lever for getting better.

  • You operate above pace: You operate with speed and conviction. You don’t wait for perfect certainty. You choose a path, test it fast, and let results guide the next move.

  • You take bold bets: You lead with curiosity and not ego. You care more about strong ideas than being right. You listen well, challenge directly, and commit fully even when the decision isn’t yours.

  • AI-native: you've built AI into your daily workflow and can point to specific things you've automated, accelerated, or improved with it in the last six months

Nice to have

  • Familiarity with HR-related enterprise buying audiences, including CHROs and leaders in talent, learning and development, organizational effectiveness, and employee experience.

  • Experience marketing enterprise AI, HR technology, or related software.

What you'll get

Ownership & Rapid Growth

  • Outsized missions from day one, with direct responsibility for company-defining projects

  • Work alongside the executive team with transparency into strategy and decision-making

  • Influence on direction through real-time customer feedback and market insights

AI-First Operator

  • Work directly with cutting-edge AI models and next-generation platforms

  • Build expertise in enterprise AI implementation across Fortune 500 companies and multiple industries

  • Establish yourself as a recognized leader among peers in shaping how AI transforms work at a global scale

Compensation

  • Competitive salary including base + bonuses

  • Comprehensive health coverage (medical, dental, vision) from day one

  • Generous PTO, company-wide R&R shutdowns, and paid parental leave

  • Retirement plan support for US and global employees

Equity

  • Meaningful ownership in a venture-backed company at a growth inflection point

  • Financial upside that comes from scaling fast

  • Top-up grants as we scale and you deliver exceptional performance - your compensation grows alongside your impact

Top-Performing Culture

  • A culture built for top talent: intensity to win, growth without limits, and a team that solves hard problems and celebrates big wins together

Learn more about us and meet our team here

Valence takes candidate fraud seriously. We verify identity, LinkedIn profiles, employment history, and references; any misrepresentation during the hiring process is grounds for withdrawing an offer or ending employment. All offers are contingent on successful completion of these checks.

As published by Valence. Applications are handled on their site.

Skills this posting mentions

Voter Targeting/OutreachOrganizational EffectivenessMachine Learning

About Valence

Valence has created the widest deployed AI-native coach for enterprise, rapidly changing the face of leadership development, learning, and collaboration at work. Our enterprise-grade, responsible AI applications are trusted by the world’s largest and most secure companies like Nestlé, The Coca Cola Company, General Mills, Vanguard Mutual, Experian, Prudential, Schneider Electric, Applied Materials, ServiceNow and more. Join us to shape the future of work and accelerate your career - www.valence.co/careers Find us in New York | Toronto | London

All 20 openings at Valence

One click, then it is written

Apply to Valence with a resume written for this role.

Queue Field Marketing Lead and I read the posting, rewrite your resume against it, draft the cover letter, and score the fit. Then you press send, or press one button and I fill in Valence’s form for you.

  1. 01Drop your resume

    A PDF or a LinkedIn URL. About a minute, once.

  2. 02I rank the openings

    Every weekday morning, the live catalog scored against your history. Up to 20 worth your time, not two hundred links.

  3. 03Each one is written up

    Resume rewritten for the posting, a cover letter, a fit score. Press send, or let me fill in the form.

  • 25 sent a week, free
  • No card
  • Nothing sent until you say so

More roles at Valence

See all
  • Sales Engineer

    New York, United StatesRemote

    $60k - $180k/yrMid levelSales
    2 November
  • Senior Recruiter

    New York, United StatesHybrid

    $110k - $175k/yrSeniorPeople and HR
    30 October
  • Director, Talent Acquisition

    New York, United StatesHybrid

    $110k - $230k/yrDirectorPeople and HR
    29 October
  • Client Partner

    London, United KindomHybrid

    2 locationsExecutiveSales
    26 October
  • Associate, GTM

    New York, United StatesHybrid

    $95k - $175k/yrEntry levelMarketing
    7 October
  • Product Marketing Lead

    New York, United StatesHybrid

    $120k - $205k/yrSeniorProduct
    3 September

Similar roles elsewhere

See more

Put this to work

Paste your career in once. Every application after that is written for you.

Drop a resume or a LinkedIn URL. I rank the live openings against it, rewrite the resume and write a cover letter for the best of them, and fill in the employer's form when you press the button. You read, you decide what goes out.

  1. 01Drop your resume

    A PDF or a LinkedIn URL. About a minute, once.

  2. 02I rank the openings

    Every weekday morning, the live catalog scored against your history. Up to 20 worth your time, not two hundred links.

  3. 03Each one is written up

    Resume rewritten for the posting, a cover letter, a fit score. Press send, or let me fill in the form.

  • New matches ranked and written before you are up.
  • Every bullet stays inside what your history supports. Nothing invented.
  • Queued, submitted, interviewing, offer: one screen, not a spreadsheet.

Free, no card. Up to 25 applications sent a week, and nothing is sent until you say so.

Listed from the job board Valence publishes. Refolk is not the employer and does not handle their hiring. Applications go to Valence directly.

Hiring at Valence? Post this role to the Refolk talent pool for $299, once. No commission, refunded if I find nobody. Post a role for $299