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Growth Marketing Manager

Substack · San Francisco (HQ)

$170k - $210k/yrRemoteMid levelMarketingEngineeringGrowthPosted 8 weeks ago
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About this role

ABOUT SUBSTACK Substack is building a new economic engine for culture, giving the brightest, most interesting, and most creative people on the internet the power of their own publishing platform. Substack empowers independent writers, artists, videographers, podcasters, and creators of all types to create, share, and make a living off their work through subscriptions - offering them creative freedom, ownership, and a direct connection to their audiences. We're growing fast. Millions of readers now come to Substack directly, and our app is the primary destination for our most engaged users. We're building the subscription network of the internet, and we're looking for a sharp, execution-oriented growth leader to build paid acquisition from the ground up. THE ROLE This is Substack's first dedicated paid acquisition hire. You'll own the strategy and execution of paid media across all channels - with an immediate focus on driving net-new, app-first user acquisition at efficient cost. You'll report to the Head of Growth and operate as a key member of the growth team at a pivotal moment: we have strong organic momentum, a proven gifting and referral flywheel within the existing user base, and now we're ready to scale growth beyond it. This is a high-ownership role. You'll manage budget, own channel strategy, run creative testing, instrument measurement infrastructure, and work cross-functionally with product, data, and creator partnerships to make it all work. You'll define what paid acquisition looks like at Substack including the frameworks, the channels, the metrics, and eventually the team. WHAT YOU'LL DO - Own paid acquisition end-to-end: strategy, execution, optimization, and reporting across Meta, Google UAC, YouTube, TikTok, podcast, and emerging channels - Design and run rigorous experiments to find efficient CAC on net-new users - people who have never been on Substack before - Build and manage our MMP infrastructure including deferred deep linking, in-app event

Excerpt from the posting Substack published. Read the full description on their site before applying.

Skills this posting mentions

Fraud PreventionEquityPodcasting

About Substack

Substack lets writers connect with their audience on their own terms and earn money doing it. We make it simple for writers to publish to an email list that they own, get discovered on the web, and charge for subscriptions. More than 500,000 people pay to subscribe to writers across the Substack network, and the top writers make millions of dollars a year. Substack’s model depends on the success of writers using Substack - we only make money when they do. “Substack makes it dead simple to start a newsletter and get paid for it.” - Judd Legum, author of Popular Information "Substack gives me a way to connect with my audience on my own terms.” - Lyz Lenz, author of God Land and Men Yell At Me Make something that matters Great writing is valuable. It respects readers' time, their intelligence, and their trust. It helps us make sense of and change the culture we live in. At Substack, we're building a business model that enables great writing to thrive. Learn more about our opportunity and mission. We are a small but growing team, and there is more to build than we could ever imagine. That’s why we need you. We aim to take pragmatic approaches to problem solving while shipping high-quality products that allow the writing on Substack to take the spotlight. Every person at the company participates in customer support. We do this to build empathy with our users and enable us to build better products. We believe that a diverse team will help us build a product that best serves the needs of a wildly diverse ecosystem of writers. So whatever your background or perspective, we’d welcome your input to help build the best possible version of Substack.

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