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Social Media Coordinator

StockX · Detroit, MI

Location
Detroit, MI
Level
Mid level
Posted
Yesterday

About this role

Help empower our global customers to connect to culture through their passions.

Why you'll love this role

We’re looking for a culturally fluent, forward-thinking Social Media Coordinator to join StockX’s Brand Marketing team. This role is for someone steeped in culture, has an understanding of social trends and an understanding of social storytelling.

You’ll ideate, create, edit and execute social-first content that captures what’s happening now and connects it back to StockX, balancing real-time creativity with thoughtful planning. You'll play a vital role in shaping our brand's online identity and driving engagement, heavily focused on TikTok and Instagram

What you'll do:

  • TikTok - Owned and Creator Content
    • Lead daily content creation and posting on TikTok to strengthen our relationship with the sneaker and apparel community, while building StockX’s presence within the Trading Cards, Vintage, and other emerging communities.
    • Own the owned-content calendar and posting cadence for TikTok, keeping the content library and asset tracker current.
    • Manage the creator content process end-to-end, including shipping product for videos, reviewing submissions, and keeping content flowing on schedule.
    • Oversee post formatting, product tagging, captions, and SOPs for owned content, ensuring compliance with TikTok policies
    • Track content performance - including views, engagement, and GMV per video - and surface top performers to inform future content strategy.
    • Coordinate content scheduling with brand priorities and platform campaign calendars to ensure consistent, aligned execution.
  • Live Content
    • Lead weekly cutdowns and editing of live content, including scrubbing show timestamps, developing new content pieces from key moments, and selecting music with proper rights clearance.
    • Produce category-specific cutdowns - with a focus on Trading Cards and Vintage, among others - for use across organic and paid channels.
    • Create celebrity stream cutdowns that build excitement and cultural credibility as live shopping scales into a major growth lever.
    • Track and report on live performance metrics to measure impact and inform content strategy.
    • Trading Cards (Instagram)
      • Own and grow StockX’s Trading Cards presence on Instagram.
      • Partner with the Account Management team to source and develop partner content.
      • Manage regular posting and scheduling to keep the account active and engaging.
      • Drive continued account growth through strategic content and community engagement.
      • Additional Responsibilities
        • Monitor and engage with the community across TikTok and Instagram, responding to comments authentically and fostering positive engagement.
        • Stay ahead of platform trends, formats, and best practices across TikTok and Instagram, translating them into content opportunities for sneakers, apparel, Trading Cards, Vintage, and beyond.
        • Collaborate cross-functionally with Brand, Creative, Social, and Account Management teams to ensure content aligns with broader marketing priorities.
        • Share performance insights and recommendations with stakeholders to inform ongoing content and platform strategy.
        • About you:

          • 2-4 years of experience in social media, content creation, or a related field.
          • Deep understanding of TikTok, Instagram and platform-specific best practices.
          • Strong instincts for what resonates with Gen Z and Millennial audiences.
          • Hands-on experience shooting and editing short-form content.
          • Fluency in sneaker, apparel, and broader cultural trends.
          • Experience with social analytics and performance tracking.
          • Strong organizational skills and attention to detail.
          • Clear communicator with a collaborative mindset.
          • Self-starter who thrives in fast-paced, real-time environments.
          • Willingness to travel.
          • Bachelor’s degree preferred.

          Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.

          Pursuant to the various pay transparency laws/acts, the base salary range is $60,000/yr to $75,000/yr plus opportunities for benefits (e.g., medical, dental), equity and discretionary bonuses. Compensation is dependent on geography and may vary.

          About StockX
          StockX is proud to be a Detroit-based technology leader focused on the large and growing online market for sneakers, apparel, accessories, electronics, collectibles, trading cards, and more. StockX's powerful platform connects buyers and sellers of high-demand consumer goods from around the world using dynamic pricing mechanics. This approach affords access and market visibility powered by real-time data that empowers buyers and sellers to determine and transact based on market value. The StockX platform features hundreds of brands across verticals including Jordan Brand, adidas, Nike, Supreme, BAPE, Off-White, Louis Vuitton, Gucci; collectibles from brands including LEGO, KAWS, Bearbrick, and Pop Mart; and electronics from industry-leading manufacturers Sony, Microsoft, Meta, and Apple. Launched in 2016, StockX employs 1,000 people across offices and verification centers around the world. Learn more at www.stockx.com. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. However, this job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position. StockX reserves the right to amend this job description at any time. StockX may utilize AI to rank job applicant submissions against the position requirements to assist in determining candidate alignment.

          As published by StockX. Applications are handled on their site.

          Skills this posting mentions

          MechanicsAnalyticsOrganization Skills

          About StockX

          In a world where consumers increasingly value self-expression and individuality, the market for hard-to-find fashion, collectibles, and electronics has never been hotter. Our global platform offers unique access to current culture while our data-driven, bid-ask model provides buyers with the real-time visibility to know they’re getting a fair price. With key leadership and an inspiring vision in place, we believe we’re poised for significant growth: into new product verticals, new audiences, and new geographies. To get there we’re looking for flexible, all-in teammates who are excited by ownership and the opportunity to take on emerging challenges. If you’re a doer who’s ready to solve tough problems with plenty of laughs along the way, we’d love to hear from you. We welcome, embrace, and respect all dimensions of diversity. We’re committed to creating an inclusive environment where all team members are valued, supported, and respected - and no, you don’t need to know a thing about sneakers or fashion. To learn more and check out open roles, head to careers.stockx.com.

          All 36 openings at StockX

          One click, then it is written

          Apply to StockX with a resume written for this role.

          Queue Social Media Coordinator and I read the posting, rewrite your resume against it, draft the cover letter, and score the fit. Then you press send, or press one button and I fill in StockX’s form for you.

          1. 01Drop your resume

            A PDF or a LinkedIn URL. About a minute, once.

          2. 02I rank the openings

            Every weekday morning, the live catalog scored against your history. Up to 20 worth your time, not two hundred links.

          3. 03Each one is written up

            Resume rewritten for the posting, a cover letter, a fit score. Press send, or let me fill in the form.

          • 25 sent a week, free
          • No card
          • Nothing sent until you say so

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          Put this to work

          Paste your career in once. Every application after that is written for you.

          Drop a resume or a LinkedIn URL. I rank the live openings against it, rewrite the resume and write a cover letter for the best of them, and fill in the employer's form when you press the button. You read, you decide what goes out.

          1. 01Drop your resume

            A PDF or a LinkedIn URL. About a minute, once.

          2. 02I rank the openings

            Every weekday morning, the live catalog scored against your history. Up to 20 worth your time, not two hundred links.

          3. 03Each one is written up

            Resume rewritten for the posting, a cover letter, a fit score. Press send, or let me fill in the form.

          • New matches ranked and written before you are up.
          • Every bullet stays inside what your history supports. Nothing invented.
          • Queued, submitted, interviewing, offer: one screen, not a spreadsheet.

          500 free credits on sign-up. No card. Nothing is sent until you say so.

          Listed from the job board StockX publishes. Refolk is not the employer and does not handle their hiring. Applications go to StockX directly.