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Principal Product Designer

Nubank · Palo Alto

RemotePrincipalDesignDesignDesignPosted Last week
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About this role

ABOUT NU Nu is the leading digital bank in Latin America, serving 135 million customers across Brazil, Mexico, and Colombia. The company has been leading an industry transformation by leveraging data and proprietary technology to develop innovative products and services. Guided by its mission to fight complexity and empower people, Nu caters to customers’ complete financial journey, promoting financial access and advancement with responsible lending and transparency. The company is powered by an efficient and scalable business model that combines low cost to serve with growing returns. Nu’s impact has been recognized in multiple awards, including Time 100 Most Influential Companies, Fast Company’s Most Innovative Companies, and Forbes World’s Best Banks. Visit our Institutional Page https://www.nu.com/2026-en ABOUT THE ROLE As a Principal Product Designer, you are the senior-most design authority on the team. You are a visionary with the ability to execute swiftly, articulating solutions that don't just improve the status quo but redefine it. This is an IC9-level role, meaning you operate with exceptional autonomy to drive strategic change across multiple countries and functions. You will be the guardian of our "purple" identity, responsible for defining 0-1 experiences and elevating the level of craftsmanship across our entire global product. From leading the next generation of our illustration system to architecting the core interaction patterns of our homepage, your work will set the technical and aesthetic foundations that millions of people interact with daily. You are a consultant to leadership, a mentor to the guild, and a pioneer of design excellence. RESPONSIBILITIES - Define the Vision: Lead the creation of 0-1 product experiences, setting a high bar for concept and quality that inspires the entire design organization. - Evolve the Visual Identity: Spearhead the global transition to our new illustration system. Define scalable guidelines that move us from

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