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Head of Marketing

Improbable · Remote - International

RemoteManagerMarketingSomniaSomniaPosted Last week
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About this role

At Improbable, we build and scale ambitious AI and Web3 ventures shaping the next generation of the internet. We’re hiring for a venture building a next-generation blockchain for real-time, large-scale applications. Designed to overcome the speed and cost limitations of traditional blockchain infrastructure, the technology is fast, cost-efficient and fully EVM-compatible, enabling developers, creators and communities to build immersive products with greater ownership and interoperability. The ecosystem includes a first-party DEX, a prediction markets protocol and several upcoming products. ABOUT THE ROLE We are looking for a Head of Marketing to turn this technology and product portfolio into adoption, volume and a recognised market position. This is the venture’s most senior marketing role. You will report to the CEO, join the leadership team and own marketing across the Layer 1 and the products built on it. You will build a product-led marketing engine that can repeatedly take technical products to market, acquire users and turn launches into sustained growth. This is a player-coach role. You will set the strategy, build and lead the team, and remain close enough to the work to sharpen positioning, challenge campaigns and lead important launches yourself. WHAT YOU'LL BE DOING - Own the marketing and growth strategy: Set the priorities, targets and operating model across the Layer 1, first-party DEX, prediction markets protocol and future products. - Drive product adoption: Build measurable acquisition, activation and retention programmes for traders, developers, partners and the wider Web3 market. - Lead positioning and launches: Define the venture’s narrative and create clear positioning and go-to-market plans for each product. - Build a high-performing function: Shape the team, establish clear accountability and keep internal and external specialists focused on product and commercial outcomes. WHAT WE ARE LOOKING FOR You are a product and growth-focused marketin

Excerpt from the posting Improbable published. Read the full description on their site before applying.

Skills this posting mentions

Financial technologyWeb3.jsTeam Leadership

About Improbable

Venture into new worlds: improbable.io Improbable is a British start-up that has been at the forefront of building virtual worlds for over a decade. We believe that the metaverse is an opportunity for communities, companies and brands to have a positive social and economic impact in the real world. Today, we are initiating new technologies, models and partnerships to venture further into new worlds.

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