Senior Strategic Marketing Manager | East Coast | Remote

Grafana Labs is the company behind Grafana Cloud, the fully managed observability platform trusted by more than 10,000 organizations to ensure reliability, resolve incidents faster, and optimize telemetry at scale. Built on open source and open standards and designed for interoperability across any stack, Grafana Cloud brings AI to observability and observability to AI, giving teams (and their agents) unified visibility so they can see, understand, and act on all their disparate data, wherever it lives, and move at the speed of their ambitions. Customers, including Anthropic, Bloomberg, NVIDIA, Microsoft, and Salesforce, rely on Grafana Labs. We are a 100% remote company with team members across 40+ countries, backed by leading investors including Lightspeed Venture Partners, Sequoia Capital, GIC, Coatue, J.P. Morgan, CapitalG, and Lead Edge Capital. Learn more at grafana.com and follow us on LinkedIn and X.

We’re scaling fast and staying true to what makes us different: an open-source legacy, a global collaborative culture, and a passion for meaningful work. Our team thrives in an innovation-driven environment where transparency, autonomy, and trust fuel everything we do.

You may not meet every requirement, and that’s okay. If this role excites you, we’d love you to raise your hand for what could be a truly career-defining opportunity.

The Opportunity:

We’re looking for a Senior Strategic Marketing Manager to support our global Majors segment, some of our largest customers, with significant opportunity to grow with Grafana.

This person will work alongside the Majors team and cross-functional partners to understand what each customer needs, where the growth opportunities are, and where marketing can make a difference. That could mean expanding relationships, increasing adoption, reaching new teams, creating executive engagement, or building something specific for an account.

This is a senior individual contributor role and a new motion for us. We need someone who can help define what great account marketing looks like for Majors, while working closely with Regional Marketing and teams across Grafana to bring it to life.

What you'll be doing:

• Partner with the Majors team to understand account goals, growth opportunities, product adoption, key relationships, and whitespace.
• Build account marketing plans tied directly to the account strategy and what the team is trying to accomplish.
• Work across Regional Marketing, Events, Customer Marketing, Product Marketing, Partner Marketing, Demand Gen, and other teams to understand what programs and resources already exist that can support Majors customers. Start by connecting customers to the right existing opportunities, then build something new when there is a clear need or gap.
• Participate in account planning and EBRs where marketing can add value.
• Build high-touch programs based on what the customer needs, including executive engagement, workshops, customer celebrations, peer connections, advocacy, and personalized experiences.
• Help account teams build deeper relationships across executives, technical leaders, champions, users, teams, and geographies.
• Bring together the right teams and resources across Grafana to support the account. You won’t execute everything yourself, but you’ll make sure the right things happen.
• Measure what matters at the account level: Are we reaching new people? Deepening relationships? Increasing adoption? Helping move opportunities forward?
• Identify what works and turn those learnings into repeatable plays we can use more broadly.

What makes you a Great Fit:

• 7+ years of B2B marketing experience, ideally in enterprise account marketing, ABM, customer marketing, or a similar role.
• Experience working with large, complex enterprise customers and supporting growth within existing accounts.
• Strong Sales partnership. You know how to work alongside an account team, understand what they’re trying to accomplish, and bring a marketing point of view rather than simply taking requests.
• Experience with 1:1 or highly targeted account marketing and working across multiple teams, personas, and geographies within an account.
• Global experience and comfort working across regions and distributed teams.
• Strong tool proficiency and active use of AI. You’re using AI for more than personal productivity. You’re looking for ways to rethink workflows, uncover insights, make better recommendations, and scale what works, while applying your own judgment.
• You’re curious, accountable, adaptable, resilient, and self-motivated. You’re comfortable figuring things out without waiting for a perfect playbook.
• You know how to prioritize. Not every account or request needs the same level of investment, and you can focus your time where marketing can have the greatest impact.

What success looks like at:

Success isn’t measured by how many programs you run. It’s whether marketing is helping our Majors customers get more value from Grafana and helping our account teams grow those relationships.
We should see deeper engagement across our customers, stronger executive and technical relationships, increased adoption, new teams and use cases, and marketing helping move meaningful opportunities forward.
Just as important, we should have a strong working model across Majors, Regional Marketing, and our cross-functional teams, with clear ownership and little duplication.
Over time, we should be able to point to what works, why it works, and turn those learnings into account marketing plays we can scale beyond Majors.

Compensation & Rewards:

In the US, the OTE (On-Target Earnings) compensation range for this role is $160,000 - $195,000. Actual compensation may vary based on level, experience, and skillset as assessed throughout the interview process. All of our roles include Restricted Stock Units (RSUs), giving every team member ownership in Grafana Labs' success. We believe in shared outcomes - RSUs help us stay aligned and invested as we scale globally.

*Compensation ranges are country specific. If you are applying for this role from a different location than listed above, your recruiter will discuss your specific market’s defined pay range & benefits at the beginning of the process.

Why You’ll Thrive at Grafana Labs:

• 100% Remote, Global Culture - As a remote-only company, we bring together talent from around the world, united by a culture of collaboration and shared purpose.
• Scaling Organization - Tackle meaningful work in a high-growth, ever-evolving environment.
• Transparent Communication - Expect open decision-making and regular company-wide updates.
• Innovation-Driven - Autonomy and support to ship great work and try new things.
• Open Source Roots - Built on community-driven values that shape how we work.
• Empowered Teams - High trust, low ego culture that values outcomes over optics.
• Career Growth Pathways - Defined opportunities to grow and develop your career.
• Approachable Leadership - Transparent execs who are involved, visible, and human.
• Passionate People - Join a team of smart, supportive folks who care deeply about what they do.
• In-Person onboarding - We want you to thrive from day 1 with your fellow new ‘Grafanistas’ to learn all about what we do and how we do it.
• Balance is Key - We operate a global annual leave policy of 30 days per annum. 3 days of your annual leave entitlement are reserved for Grafana Shutdown Days to allow the team to really disconnect. *We will comply with local legislation where applicable.

Equal Opportunity Employer: Grafana Labs is an equal opportunities employer. We welcome applications from everyone regardless of race, colour, nationality, origin, caste, sex, gender reassignment identity or expression, sexual orientation, age, religion or belief, disability, veteran status, genetic information, pregnancy, maternity, marital, family or carer status, or any other characteristic which is protected by local law. We believe that equality and diversity build a strong organisation, and we work hard to ensure that is the foundation of our organisation as we grow.

Grafana Labs may utilize AI tools in its recruitment process to assist in matching information provided in CVs to job postings. The recruitment team will continue to review inbound CVs manually to identify alignment with current openings.

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