RefolkCandidates

Product Marketing Manager

Cursor · San Francisco

$110k - $190k/yrMid levelProductMarketingMarketingPosted 2 months ago

About this role

Our mission is to automate coding. The first step in our journey is to build the best tool for professional programmers, using a combination of inventive research, design, and engineering. Our organization is very flat, and our team is small and talent dense. We particularly like people who are truth-seeking, passionate, and creative. We enjoy spirited debate, crazy ideas, and shipping code. ABOUT THE ROLE We’re looking for a Product Marketing Manager who can translate deeply technical products into clear, compelling stories that resonate with developers. This is a highly cross-functional, high-impact role. You’ll work closely with product, engineering, and GTM to help define what we build and how we bring it to market. You won’t just launch features - you’ll influence product direction, define positioning, and help developers understand why Cursor matters. WHAT YOU’LL DO PRODUCT LAUNCHES - Own end-to-end go-to-market strategy for new features and major releases - Write launch materials (blog posts, landing pages, demos, videos) - Partner with product and engineering to ensure strong product-market fit before launch POSITIONING & MESSAGING - Develop clear, differentiated positioning for Cursor and its features - Turn complex AI + developer workflows into simple, compelling narratives - Continuously refine messaging based on user feedback and market shifts DEVELOPER-FOCUSED CONTENT - Partner closely with the Developer Relations team to create high-signal content for technical audiences (guides, use cases, comparisons) - Showcase real workflows and power-user behaviors - not generic marketing fluff - Collaborate with the community to highlight authentic use cases GO-TO-MARKET ENABLEMENT - Translate product capabilities into clear, compelling messaging that sales and GTM teams can use effectively - Provide the right narratives, positioning, and materials to communicate value and win users - Partner closely with sales, field, and developer relations to understand custom

Excerpt from the posting Cursor published. Read the full description on their site before applying.

Skills this posting mentions

Product Marketing

About Cursor

Cursor is an AI editor and coding agent. Describe what you want to build or change in natural language and Cursor will write the code for you.

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