Director, Marketing

About Cala

At Cala, we’re working to free people from the burden of chronic disease. We began by creating the first non-invasive prescription therapy for hand tremor. After years of careful fine-tuning and improvements, we released Cala kIQ - our most sophisticated therapy yet. Our products have empowered thousands of people to get back to their lives with confidence and ease.

But we won’t stop there. Our pioneering technology can be applied across neurology, cardiology, and so much more. It’s all part of our mission to help people in their struggle with chronic disease. We’re only just getting started.

The Opportunity

Cala Health is seeking a Director of Marketing to join our team. The role will report to the Vice President of Marketing and will have direct reports. The Director of Marketing will lead the development and execution of marketing strategies to drive adoption, penetration, and revenue growth. This role will drive commercial planning and integrated marketing campaigns for market leadership and to accelerate growth. The Director will work closely with cross functions, including Upstream Product Marketing, Customer facing functions, R&D, Regulatory and Legal to consistently deliver high-impact programs and solutions.

Title: Director, Marketing
Reports to: VP, Marketing
Location: Hybrid in San Mateo, CA 3 days per week (Local candidates only)
Employment type: Full-Time, Exempt
Pay range: $170,000 - $220,000
Travel Expectations: Ability to travel up to 25% of the time.

A Day in the Life

• Lead the execution of commercial strategic plans to drive revenue, profitability, and overall company objectives.
• Define and shape go-to-market strategies, encompassing product, process, and customer journey initiatives.
• Spearhead comprehensive commercial launch plans, including positioning, messaging, branding, evidence strategies, and KOL engagement.
• Drive market awareness and adoption by identifying growth opportunities and gathering insights that align with patient and provider needs.
• Manage integrated marketing channels (digital, conferences, social media, etc.) and oversee vendor partnerships to maximize reach and ROI.
• Engage regularly in the field to build relationships with key physicians and sales leadership, gaining critical market insights to drive innovation.
• Lead, coach, and develop a high-performing team while defining and tracking key KPIs to measure engagement, preference, and retention.

Skills and Experience

Required:

• 10+ years of marketing experience in FDA regulated product management and commercialization.
• Downstream marketing in medical device, diagnostics or related field,
• DME experience a plus.

Cala Health believes our success is based on diversity of people, teams and thinking. We offer all employees the tools, training and mentoring they need to succeed. Our selection process is driven by the key requirements for the role rather than bias or discrimination on the basis of a candidate’s sex, gender identity, age, marital status, veteran status, non-jobrelated disability/handicap or medical condition, family status, sexual orientation, religion, color, ethnicity, race or any other legally protected classification.