Demand Generation Marketing Manager

This is Adyen

Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.

For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.

Adyen is looking for a data-driven, proactive, and collaborative Demand Generation Manager to join our team. This role will be based in our Stockholm office and report directly to the Head of Marketing.

About the Role

The Demand Generation role is focused on driving measurable impact for Adyen’s new customer acquisition efforts. In this role, you’ll be responsible for planning, executing, and optimizing targeted Account-Based Marketing (ABM) campaigns across owned channels, paid media, and events.

The ideal candidate is experienced in meeting revenue-based goals through 1:Many, 1:Few, and 1:1 ABM campaigns, collaborating closely with SDRs, Sales, and Event teams. This is a matrixed-role requiring seamless collaboration across the region and Global Marketing teams to generate sales-accepted opportunities.

What You'll Do

• Multi-Channel ABM: Plan, set up, and optimize 1:Many, 1:Few, and 1:1 account-based marketing campaigns to drive pipeline.
• Event-Driven Demand Generation: Leverage both external trade shows and Adyen-owned events as core demand generation vehicles - driving targeted prospect attendance, designing pre-/post-event nurture tracks, and ensuring rigorous pipeline follow-up.
• Targeting & Segmentation: Partner with SDRs and Sales to identify high-priority target accounts and build highly segmented lists based on market priorities.
• Content & Messaging: Map, plan, and create compelling messages and creative tailored to prioritized accounts and specific event touch-points.
• Digital Collaboration: Collaborate closely with the Digital Marketing Manager to create effective media strategies that surround target accounts.
• Campaign Execution: Build and run regional email programs, direct marketing efforts, and optimized landing pages to convert interest into sales-accepted opportunities.
• Global Alignment: Work closely with the Global Acquisition Marketing team to implement and scale localized strategies.
• Analytics & Optimization: Leverage analytics tools to measure and determine the effectiveness of campaigns and event activations across all touch points.

Who You Are

• 3+ years of experience in a B2B demand generation or integrated marketing role, with a proven track record of driving net-new customer acquisition.
• 5+ years of experience in marketing or similar
• Proficiency with ABM and marketing automation tools; knowledge of Marketo is a strong plus.
• Analytical mindset with experience using data to optimize campaigns. Experience with Looker (or similar BI tools) is a plus.
• A healthy balance between strategic thinking and hands-on execution - you can design the plan and build it, too.
• Agile & Self-Motivated: A self-starting contributor with the ability to multitask, prioritize responsibilities, and navigate a fast-paced environment.
• Fluent spoken and written English and Swedish is required.
• Travel: Willingness and ability to travel domestically and internationally 20%+ (e.g., to support key trade shows and Adyen events).

Our Diversity, Equity and Inclusion commitments

Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen.

Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application!

What’s next?

Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. Learn more about our hiring process here. Don’t be afraid to let us know if you need more flexibility.

This role is based out of our Stockholm office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles.