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Senior Manager, Demand Generation

Wealthsimple · Remote (Canada)

RemoteManagerMarketingCommercial & MarketingMarketingPosted Last week
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About this role

BUILD SOMETHING PEOPLE LOVE Wealthsimple is Canada’s leading financial innovator. The company offers a full suite of simple, sophisticated financial products across managed investing, do-it-yourself trading, cryptocurrency, tax filing, spending and saving. Wealthsimple currently serves more than 4 million Canadians and holds over $155 billion in assets under administration. The company was founded in 2014 by a team of financial experts and technology entrepreneurs, and is headquartered in Toronto, Canada. We're proud of what we've built - and we're just getting started. Read our Culture Manual https://www.wealthsimple.com/en-ca/culture and learn more about how we work https://www.wealthsimple.com/en-ca/careers. About the role We’re looking for a Senior Manager, Demand Generation to lead and scale B2B demand generation for Wealthsimple Business. This role is responsible for driving high-quality leads across our core Business segments, improving conversion across the lead funnel, and partnering closely with Growth, Sales, Product Marketing, and Commercial Operations to turn demand into pipeline and revenue. You’ll bring structure and strategic clarity to an early-stage B2B function at Wealthsimple that has a foundation in place but needs a clear owner to take it to the next level. You’ll manage one direct report, operate with a high degree of autonomy, and be held accountable to lead and pipeline outcomes. What you'll do - Own the strategy and execution of Business demand generation across paid media, organic, lifecycle, referrals, and more - with a clear focus on lead quality and downstream pipeline impact. - Lead ABM programs targeting high-value segments. Work with Sales to define target accounts, build segment-specific programs, and measure pipeline impact. - Partner closely with Sales and Commercial Ops to align on ICPs, lead definitions, scoring models, routing, and feedback loops. Participate in pipeline reviews and use what you learn to sharpen targeting and i

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