RefolkCandidates
Open nowMarketingGrowth & Marketing

Customer Marketing & Content Lead

Tandem · New York, New York

Location
New York, New York, United States
Employment
Full time
Level
Mid level
Posted
3 months ago

About this role

About us

Forus is building an AI-powered network that connects doctors, pharmacies, payers, and biopharma to accelerate new science to patients.

Our platform automates the complexity between a doctor prescribing a medicine and a patient starting treatment, including insurance coverage, financial assistance, and supply chain navigation. We provide this support free to doctors and patients, helping them get life-changing medicine faster, cheaper, and easier. The resulting network enables biopharma companies to design better research, launch new drugs more effectively, and invest in harder-to-treat conditions.

Forus has exceptional product-market fit and is growing rapidly through organic adoption:

  • Accelerating scale: We already support patients across more than 85% of ZIP codes and partner with 9 of top 15 largest biopharma companies in the world.

  • AI-native, durable model: Our business becomes stronger as AI improves, as every new doctor, patient, and partner makes the network more valuable.

  • Backing to build for the long term: We raised $300M+ from leading investors to build an exceptional team and unlock the full scale of the opportunity.

Our number one priority is scaling to market demand. We are looking for individuals who are high horsepower, high throughput, and hyper resourceful to help us increase capacity and grow. We move fast and need to move faster.

If we succeed, science will be the only limit to medicine.

All full-time roles are in person in New York.

About the role

As Customer Marketing & Content Lead at Forus, you will turn the outcomes, expertise, and insights across our network into the most credible and useful body of content in medication access.

Forus works with thousands of physicians, patients, healthcare organizations, and life sciences partners across a growing number of specialties. That gives us a unique view into how patients access therapy, where the system breaks down, and what leading organizations are doing differently. Your job will be to identify the stories, data, and ideas worth sharing and turn them into content that customers, clinicians, industry leaders, and partners want to use.

You will work directly with customers, physicians, patients, medical societies, advocacy organizations, and internal experts to produce case studies, reports, articles, presentations, webinars, and other substantive content. You will own the process from idea through research, creation, approval, and distribution.

This is a demanding role, with a high level of autonomy and responsibility. You will be expected to "act like an owner" and commit yourself to Forus' success. If you are low-ego, hungry to learn, and excited about intense, impactful work that drives both company growth and accelerated career progression, we want to hear from you.

If you join, you will:

  • Own Forus’ editorial content roadmap across customer stories, industry analysis, educational content, data-driven reports, and partner publications

  • Identify the strongest stories and ideas across our customer base, provider network, patient experience, data, and broader healthcare ecosystem

  • Interview clinicians, executives, operators, patients, and industry leaders to understand complex problems and uncover the substance behind each story

  • Produce high-quality case studies, articles, reports, presentations, webinars, testimonials, and other written and multimedia content

  • Develop co-published content with medical societies, patient advocacy organizations, and other trusted healthcare partners

  • Build a repeatable editorial process for sourcing ideas, validating data, securing approvals, maintaining quality, and publishing at a consistent cadence

  • Partner with growth, commercial, partnerships, communications, design, and external production teams to adapt and distribute content across web, events, sales materials, social, and video

We’re looking for you if you have:

  • 4 - 10 years of experience in content strategy, journalism, editorial, customer marketing, product marketing, communications, or a related role

  • Exceptional writing and editorial judgment, with the ability to turn complex healthcare, operational, and technical topics into clear and compelling stories

  • Familiarity interviewing customers, executives, clinicians, patients, or other subject-matter experts and building the trust required to tell their stories well

  • A portfolio of high-quality case studies, articles, reports, videos, or other substantive content you personally helped create

  • Strong analytical instincts and comfort working with data to identify, validate, and communicate meaningful outcomes and trends

  • Track record of moving quickly, finding shortcuts, and going to unreasonable lengths to deliver on goals

  • High NPS with your former teammates

This is a list of ideal qualifications for this position. If you don't meet every single one of them, you should still consider applying! We’re excited to work with people from underrepresented backgrounds, and we encourage people from all backgrounds to apply.

Working with us

Forus is based in New York, with our full team working out of a beautiful and spacious office in SoHo.

We run as a high-trust environment with high autonomy, which requires that everyone is fully competent and operates in line with our principles:

  • Do the math. Be rigorous, assume nothing. Break problems down and reason from the ground up. Stay open to changing your mind.

  • Resourceful optimism. Assume problems are solvable. Be audacious. Resist false constraints and push beyond the obvious before deciding.

  • Spit it out. Speak directly, invite critique, avoid equivocation. We want right answers, not comfortable ones. All killer, no filler.

  • Raise the bar. Hold a high standard for your pace and execution, and elevate the performance of the team around you. Mamba mentality.

  • Fight for users. Start with users’ realities, not ours. Resist optimizing for internal convenience over user outcomes.

We provide competitive compensation with meaningful equity (for full-time employees). Everyone who joins will be a major contributor to our success, and we reflect this through ownership and pay.

We also provide rich benefits to ensure you can focus on creating impact (for full-time employees):

  • Fully covered medical, vision, and dental insurance.

  • Memberships for One Medical, Talkspace, Teladoc, and Kindbody.

  • Unlimited paid time off (PTO) and 16 weeks of parental leave.

  • 401K plan setup, FSA option, commuter benefits, and DashPass.

  • Lunch at the office every day and Dinner at the office after 6:30 pm.


Our salary ranges are based on paying competitively for our company’s size and industry, and are one part of the total compensation package that also includes equity, benefits, and other opportunities at Forus (for full-time employees). Individual pay decisions are ultimately based on a number of factors, including qualifications for the role, experience level, skillset, geography, and balancing internal equity.

Forus is an equal opportunity employer and does not discriminate on the basis of race, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition, or any other basis protected by law.

As published by Tandem. Applications are handled on their site.

Skills this posting mentions

InterviewingWebinarsContent Strategy

About Tandem

Forus accelerates medicine for the people who need it, prescribe it, and create it. We are building the AI-powered network that connects doctors, pharmacies, payers, and biopharma to bring new science to patients. Backed by Thrive Capital, General Catalyst, Accel, and other leading investors, we are building an exceptional team of engineers and operators to unlock an order of magnitude more medicine for society. If your ambition matches that goal, apply to join today.

All 52 openings at Tandem

One click, then it is written

Apply to Tandem with a resume written for this role.

Queue Customer Marketing & Content Lead and I read the posting, rewrite your resume against it, draft the cover letter, and score the fit. Then you press send, or press one button and I fill in Tandem’s form for you.

  1. 01Drop your resume

    A PDF or a LinkedIn URL. About a minute, once.

  2. 02I rank the openings

    Every weekday morning, the live catalog scored against your history. Up to 20 worth your time, not two hundred links.

  3. 03Each one is written up

    Resume rewritten for the posting, a cover letter, a fit score. Press send, or let me fill in the form.

  • 25 sent a week, free
  • No card
  • Nothing sent until you say so

More roles at Tandem

See all

Similar roles elsewhere

See more

Put this to work

Paste your career in once. Every application after that is written for you.

Drop a resume or a LinkedIn URL. I rank the live openings against it, rewrite the resume and write a cover letter for the best of them, and fill in the employer's form when you press the button. You read, you decide what goes out.

  1. 01Drop your resume

    A PDF or a LinkedIn URL. About a minute, once.

  2. 02I rank the openings

    Every weekday morning, the live catalog scored against your history. Up to 20 worth your time, not two hundred links.

  3. 03Each one is written up

    Resume rewritten for the posting, a cover letter, a fit score. Press send, or let me fill in the form.

  • New matches ranked and written before you are up.
  • Every bullet stays inside what your history supports. Nothing invented.
  • Queued, submitted, interviewing, offer: one screen, not a spreadsheet.

500 free credits on sign-up. No card. Nothing is sent until you say so.

Listed from the job board Tandem publishes. Refolk is not the employer and does not handle their hiring. Applications go to Tandem directly.