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Influencer Marketing Manager

Replit · Foster City, CA

$136k - $170k/yrRemoteMid levelMarketingGTMMarketingPosted 2 months ago
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About this role

Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation. ABOUT THE ROLE Influencer and creator marketing is one of the most important channels in Replit's go-to-market motion - not just for brand awareness, but as a direct driver of user acquisition, product discovery, and community trust. We're looking for the person who will own our influencer program end to end. You'll lead our influencer and creator strategy, reporting directly to the Head of Consumer and Brand Marketing. You'll build our creator playbook from scratch, define how we show up in the creator ecosystem, and turn Replit's narrative into content that gets people excited to build. You'll have creative latitude, working in close collaboration with GTM, Product, Product Marketing, and Design, and a ringside seat to one of the most interesting moments in software history. This is the right role if you've scaled an influencer program before, you have deep relationships in the creator and AI space, and you're energized by building something durable - not just one-off activations. WHAT YOU'LL DO - Own the influencer strategy end to end: Define Replit's influencer and creator program - tiers, categories, target audiences, platform prioritization, and campaign objectives - Build the full influencer playbook: sourcing criteria, outreach cadences, contract frameworks, content briefs, approval workflows, and evergreen vs. campaign-specific activation models - Recruit and manage a creator roster: identify, vet, and cultivate ongoing relationships with creators across YouTube, TikTok, Instagram, X, and emerging platforms - from nano to top-tier - Content collaboration: brief creators effectively, review content for accuracy and brand alignment, and build feedback loops that improve creator output over time - Cross-functiona

Excerpt from the posting Replit published. Read the full description on their site before applying.

Skills this posting mentions

Product MarketingB2CBrand Awareness

About Replit

We’re on a mission to make programming collaborative, accessible, and fun for everyone. Creating the future of computing is a team effort, though

All 88 openings at Replit

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