RefolkCandidates
JobsBuild my resume

Growth Lead, SMB Ads

OpenAI · San Francisco

$284k - $315k/yrRemoteMid levelMarketingMarketingMarketingPosted 3 weeks ago
Apply with a tailored resumeView the original posting

About this role

About the Team OpenAI's Marketing team helps customers understand, adopt, and get value from OpenAI's products and platform. The SMB Ads Marketing team is building the growth engine for small and medium-sized business advertisers: helping them discover the platform, sign up, launch campaigns, understand performance, and grow spend over time. We take a data-driven approach to understanding customer needs, market dynamics, and funnel behavior. We partner closely with Product, Engineering, Data Science, Sales, Partnerships, Finance, Operations, Design, and Communications to create a cohesive end-to-end advertiser experience and help businesses unlock value from OpenAI's advertising platform. About the Role We are hiring a Growth Lead, SMB Ads to build and scale how small businesses discover, adopt, and grow with OpenAI's advertising platform. This person will own acquisition and activation growth for SMB advertisers, with a focus on bringing new advertisers into the funnel and helping them reach first meaningful spend. This is a strategic and hands-on growth role at the intersection of acquisition, activation, performance marketing, product-led growth, experimentation, and advertiser education. You will diagnose where the funnel is constrained, define and run high-impact experiments, improve sign-up and onboarding journeys, and partner with product teams to make the advertiser experience clearer, faster, and more effective. You will use data, customer insight, and AI-native workflows to move quickly from problem diagnosis to shipped growth programs. Over time, this role is expected to help shape the acquisition and activation function for SMB Ads as the team grows. In This Role, You Will: - Develop and execute acquisition and activation strategies that help SMB advertisers discover, sign up for, and begin spending on OpenAI's advertising platform. - Diagnose the advertiser funnel across awareness, landing pages, sign-up, onboarding, campaign creation, first spend, and

Excerpt from the posting OpenAI published. Read the full description on their site before applying.

Skills this posting mentions

Dynamic SystemsProduct EngineeringAdvertising

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. AI is an extremely powerful tool that must be created with safety and human needs at its core. OpenAI is dedicated to putting that alignment of interests first - ahead of profit. To achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity. Our investment in diversity, equity, and inclusion is ongoing, executed through a wide range of initiatives, and championed and supported by leadership. At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.

All 754 openings at OpenAI

Apply to this role, tailored

Queue Growth Lead, SMB Ads at OpenAI and I will read the posting, rewrite your resume against it, draft the cover letter, and score the fit before you send anything.

Applications finish as drafts. Nothing is sent until you read it and press send. New accounts start with 500 free credits.

Tailor my applicationHow it works

More roles at OpenAI

See all

Similar roles elsewhere

See more

Listed from the job board OpenAI publishes. Refolk is not the employer and does not handle their hiring. Applications go to OpenAI directly.