[TECH] Senior GenAI Engineer [INTELIGENT PLATFORMS]

The role and the team

You'll join HelloFresh's GenAI Enablement Squad, a cross-functional team helping teams across the company unlock the practical value of AI. Our mission is simple: identify high-impact problems, build AI-powered solutions that solve them, and scale what works.

As a Senior Forward Deployed Engineer, you'll work directly with engineering teams and business functions to understand their workflows, identify high-value opportunities, and build AI-powered solutions that solve real operational problems. You'll act as the bridge between users and technology - embedding with teams, rapidly iterating on prototypes, and turning successful ideas into production systems.

This is a highly hands-on engineering role. You'll own projects from discovery through deployment, collaborating closely with product managers, engineers, and non-technical stakeholders. You'll thrive in ambiguous environments, moving quickly to validate ideas while maintaining the engineering quality required for production.

You'll join a team that values pragmatism over hype. We use the best tool for the problem - not the newest one - and measure success by the impact our solutions create.

What you'll do

• Partner directly with engineering and business teams across HelloFresh to understand their workflows and identify opportunities where AI can create measurable value.
• Embed with teams to rapidly prototype AI-powered solutions, gather feedback, and iterate based on real user needs.
• Design, build, deploy, and operate production-grade AI applications, including agents, workflow automations, retrieval systems, and internal tools.
• Build role-specific AI assistants distributed through our internal plugin marketplace, enabling teams to automate repetitive work and improve productivity.
• Work across the full lifecycle of AI solutions - from discovery and experimentation to production deployment and continuous improvement.
• Balance speed with engineering quality, ensuring solutions are reliable, observable, secure, and cost-effective.
• Collaborate closely with platform engineers to leverage and improve shared AI infrastructure where appropriate.
• Share learnings and reusable patterns that help accelerate future AI initiatives across the organization.
• Mentor teammates through collaboration, code reviews, and technical discussions.

What you'll bring

• Experience building and shipping production AI applications using modern LLMs, including agents, RAG, workflow automation, structured generation, and LLM evaluation.
• Strong software engineering skills with experience designing and operating production systems.
• Experience working directly with customers or business stakeholders to translate ambiguous problems into practical software solutions.
• A product mindset with a focus on delivering measurable user and business impact.
• Ability to rapidly prototype ideas while knowing when to invest in scalability, reliability, and long-term maintainability.
• Experience with managed AI platforms such as AWS Bedrock, OpenAI, Anthropic, or Google Vertex AI.
• Strong programming skills in Python or another modern programming language.
• Excellent communication skills and the ability to collaborate effectively across technical and non-technical audiences.
• Curiosity, pragmatism, and a bias toward action.

Nice to have

• Experience building internal developer tools or productivity platforms.
• Experience evaluating AI systems for quality, latency, and cost.
• Familiarity with agent frameworks, MCP, tool calling, or workflow orchestration.
• Experience deploying AI solutions in enterprise environments.
• Experience measuring adoption and business impact of AI products.