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Marketing Manager, Promotions and Incentives

Deliveroo · Dubai - Main Office

ManagerMarketingAll Cost CentersMarketing UAEPosted 2 weeks ago
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About this role

Title: Marketing Manager, Promo & Incentives Market: UAE & KW Location: Dubai, UAE Role Overview As Marketing Manager, Promo and Incentives, you will report to the Senior Marketing Manager, Value & Promotions for the Middle East. You will own the operational delivery and performance of our promotional and incentive programmes, working cross-functionally to ensure every offer is targeted, well-timed, and commercially sound. Incentives sit at the centre of how customers experience value on the platform - they influence whether someone tries the app, comes back, or drifts away. This role owns that layer day to day: turning the promotional calendar into targeted campaigns across the customer lifecycle, and making sure every campaign earns its budget. What You'll Be Doing: You’ll be joining the Middle East Marketing team. You will work cross-functionally with Commercial, Marketing, Finance, Tech, Data Science, and Global/Central teams to build promotional plans that improve customer experience and drive operational excellence. Here’s What Your Day-to-day Might Look Like: - Promotional Calendar Execution: Own the execution of the Middle East promotional calendar, translating quarterly strategy into targeted campaigns across the customer lifecycle: acquisition, activation, retention, and win-back. - Promo Strategy Development: Implement robust strategies focused on how value propositions can change customer behavior and drive ROI for Deliveroo and our Partners. - CRM & Lifecycle Campaigns: Work with CRM and Tech to build and deploy in-app and lifecycle campaigns, ensuring offers reach the right customer segment at the right moment. - Quarterly Strategic Planning: Develop quarterly and annual promotional roadmaps aligned with commercial priorities, seasonal opportunities, and market dynamics. - Budget Ownership: Manage and report campaign-level budgets, tracking spend against target and flagging when a promotion's ROI or margin impact is off plan. - Customer-centric Program

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