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Lead Product Marketing Manager, Cash

Wealthfront · Palo Alto, CA (Open to US-based Remote)

RemoteManagerProductMarketingMarketingPosted 3 weeks ago
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About this role

Wealthfront is looking for a Lead Product Marketing Manager to own our Cash (banking) products. Cash is the hub of Wealthfront’s financial ecosystem; clients love it for its instant money movement, joint account access, and the way it simplifies earning more with their cash. As the newest member of the Marketing org at Wealthfront, you’ll help shape a world class Product Marketing team while diving deep into customer insights, crafting product narratives, leading go-to-market efforts, and identifying new growth opportunities. This role reports directly to a Product Marketing Director. You’ll work closely with partners across the company, in Product, Engineering, Design, Research, and others. Product Marketing at Wealthfront The product marketing team is a critical function that helps define the roadmap, find desperate audiences, refine positioning and scale products after they have found product market fit. Successful product marketers at Wealthfront are able to define and validate the value and growth hypotheses for a product, are energized by iterative experimentation, excel in ambiguous environments, and are fluent with qualitative and quantitative data. They are also strong cross-functional leaders and communicators. This is an ideal opportunity for a product marketer looking to make a big impact. Success will require strategic thinking, analytical rigor, and a customer-focused mindset. You’ll help us build and grow financial products that favor people, not institutions.

Excerpt from the posting Wealthfront published. Read the full description on their site before applying.

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