Integrated Marketing Manager, Youth Culture

About the Team

The ChatGPT Consumer Marketing team helps people understand, adopt, and get lasting value from one of the world’s most widely used AI products. We work across product, brand, creative, growth, media, lifecycle, research, communications, social, partnerships, and international markets. We bring the voice of users into product decisions and build marketing that makes powerful technology feel clear, useful, and human.

About the Role

We are looking for an Integrated Marketing Manager to build how ChatGPT shows up for distinct audiences and communities. You will start with a deep understanding of an audience - their goals, barriers, behaviors, culture, and relationship with AI - and turn that insight into an integrated go-to-market strategy that drives relevance, adoption, engagement, preference, and advocacy.

You will lead audience programs across community, ambassadors, creators, partnerships, real-world activations, organic and paid media, lifecycle, in-product, content, and brand. You will partner closely with Product Marketing, Brand, Creative, Growth, Research, Communications, Social, International, Policy, Safety, and Legal to ensure each program is tailored to the audience and connected to the larger ChatGPT story.

This role is based in San Francisco, CA or New York, NY. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees.

In this role, you will:

• Own the integrated marketing strategy for priority ChatGPT audiences and communities, from audience selection and insight through launch, sustain, optimization, and learning.

• Define the audience tension, value proposition, proof points, behavior objective, creative and channel strategy, and measurement plan for each program.

• Build connected full-funnel programs across community, ambassadors, creators, partnerships, events and activations, social, paid media, lifecycle, in-product, content, and brand.

• Develop credible advocacy programs that help people see how ChatGPT creates value in real lives and real work.

• Partner with Product Marketing and Product teams to make audience needs visible in positioning, messaging, onboarding, product experience, and roadmap decisions.

• Work with Research, Analytics, Media, and Growth to prioritize opportunities, design tests, measure impact, and improve the plan over time.

• Create the briefs, operating rhythms, decision points, and cross-functional alignment required to keep complex audience programs moving quickly and coherently.

You might thrive in this role if you…

• Have led integrated consumer marketing programs built around a specific audience, community, life stage, or cultural group.

• Can move from insight to strategy to execution and are comfortable being accountable for the audience outcome, not only the campaign process.

• Understand how community, creators, partnerships, experiences, paid media, owned channels, and product surfaces work together across the funnel.

• Have strong strategic and creative judgment and can turn a complex product into a clear, relevant, and culturally credible story.

• Use research and data to prioritize, measure progress, and change the plan when the evidence demands it.

• Are an exceptional cross-functional operator who creates clarity, resolves tension, and keeps teams aligned around one audience and behavior strategy.

• Can tailor a program without fragmenting the master brand and can identify what should scale globally versus adapt locally.

• Exercise excellent judgment with sensitive audiences and know when to bring in Policy, Safety, Legal, and Communications partners.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.

We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.

For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement.

Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.

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