Director, Demand Generation

About the Role

Neo Security is looking for a Director of Demand Generation to own the pipeline engine behind our growth. You'll be responsible for building, running, and optimizing the full-funnel demand strategy that turns target accounts and inbound interest into qualified pipeline: paid media, email nurture, webinars, content syndication, ABM programs, and lifecycle marketing. You'll partner closely with Sales, SDR/BDR leadership, Product Marketing, Field Marketing, and RevOps to hit shared pipeline and revenue targets, and you'll own the reporting that shows exactly how marketing dollars turn into opportunities and closed revenue.

This is a strategic and hands-on role for someone who has run demand gen in a fast-growing B2B SaaS or cybersecurity company, is fluent in funnel metrics and marketing attribution, and knows how to build repeatable, scalable programs rather than one-off campaigns.

What You'll Do

• Own the demand generation strategy and quarterly plan, setting pipeline and MQL/SQL targets in partnership with Sales and finance/RevOps.
• Build and run multi-channel campaigns across paid search, paid social, display/retargeting, email nurture, webinars, and content syndication.
• Design and execute account-based marketing (ABM) programs targeting named accounts, in close coordination with Sales and Field Marketing.
• Own marketing automation and lifecycle strategy (lead scoring, nurture tracks, routing rules) in partnership with RevOps/marketing ops.
• Manage the demand gen budget across channels, continuously reallocating spend based on cost-per-lead, cost-per-opportunity, and pipeline ROI.
• Partner with Product Marketing to translate messaging and positioning into high-converting campaign assets, landing pages, and offers.
• Build and own the demand gen reporting and dashboards (MQLs, SQLs, pipeline sourced/influenced, conversion rates, CAC) and present results to marketing and sales leadership.
• Run experimentation and testing across channels and offers to continuously improve funnel conversion at every stage.
• Manage relationships with paid media, ABM, and marketing automation vendors/agencies.
• Build and lead a team of demand gen managers/specialists as the function scales.

Requirements

• 7+ years in demand generation or growth marketing, with at least 3 years in a leadership role owning a pipeline number.
• Experience in B2B SaaS, ideally in cybersecurity, cloud infrastructure, or another technical/enterprise IT space.
• Proven track record building and scaling multi-channel demand programs that reliably generate pipeline against target.
• Deep fluency in marketing automation platforms (e.g., HubSpot, Marketo) and CRM (Salesforce), including lead scoring, routing, and attribution setups.
• Strong analytical skills - comfortable owning funnel metrics, building dashboards, and defending marketing ROI to Sales and finance.
• Hands-on experience running paid media campaigns (Google, LinkedIn, and/or industry-specific ad platforms) and evaluating channel performance.
• Experience running or partnering closely on ABM programs and account-based plays with Sales.
• Excellent cross-functional collaboration skills, particularly with Sales, SDR, RevOps, and Product Marketing.
• Based in the United States, able to work across U.S. time zones.

Nice to Haves

• Experience marketing to security, IT, or DevOps buyer personas (CISOs, security engineers, IT admins).
• Familiarity with ABM platforms (e.g., 6sense, Demandbase) and intent data providers.
• Experience building a demand gen function from an early stage at a startup or scale-up (Series B - D or equivalent).
• Experience with product-led growth (PLG) motions alongside traditional demand gen.
• Familiarity with SEO/organic and how it complements paid and outbound demand programs.
• Experience partnering with Field Marketing to integrate event pipeline into the broader demand engine.