Principal Growth Marketing Engineer

Laurel is on a mission to return time. As the leading AI Time platform for professional services firms, we’re transforming how organizations capture, analyze, and optimize their most valuable resource: time. Our proprietary machine learning technology automates work time capture and connects time data to business outcomes, enabling firms to increase profitability, improve client delivery, and make data-driven strategic decisions. We serve many of the world's largest accounting and law firms, including EY, Aprio, Crowell & Moring, and Frost Brown Todd, and process over 1 billion work activities annually that have never been collected and aggregated before Laurel’s AI Time platform.

Our team comprises top talent in AI, product development, and engineering - innovative, humble, and forward-thinking professionals committed to redefining productivity in the knowledge economy. We're building solutions that empower workers to deliver twice the value in half the time, giving people more time to be creative and impactful. If you're passionate about transforming how people work and building a lasting company that explores the essence of time itself, we'd love to meet you.

About the Role

Reporting to the VP, Growth Marketing & Operations, you are the operational and technical engine behind our marketing data infrastructure, paid programs, and AI-powered campaign tooling. You build systems that make campaigns measurable, automations that make the team faster, and agents that make spend smarter. You own the website - the technical foundation and the instrumentation that make it fast, findable, and measurable.

This is a hands-on technical role. You build, maintain, and optimize, and you own the numbers on everything you touch.

What You'll Do

• Web Infrastructure & Optimization - Technical Foundation & Growth Layer

• Own site technical health - Core Web Vitals, speed, accessibility, crawlability, redirects - and the standards agencies build against

• Run technical SEO audits and resolve crawl and indexation issues as the site grows

• Build the templates, modules, and tracking components that let the team ship without a developer

• Own the analytics stack - GA4, GTM, Search Console - and the measurement plan behind it

• Drive organic strategy for ICP - keyword and topic strategy, on-page, IA, and content briefs

• Lead AI Engine Optimization (AEO) so Laurel surfaces in LLMs

SEO & AEO - Organic and AI-Assisted Discovery

• Drive organic strategy for ICP - technical SEO, on-page, IA, and content briefs

• Run technical audits and resolve crawl and indexation issues as the site grows

• Build the structured data and content architecture that makes Laurel citable to LLM retrieval

• Track AI-assisted visibility and the organic pipeline that follows

HubSpot Operations

• Own the HubSpot instance: workflows, lifecycle stages, lead scoring, list management, and campaign tracking infrastructure

• Build and maintain contact database hygiene, segmentation logic, and attribution across all touchpoints

• Configure UTM structures, form tracking, and pipeline reporting so every campaign ties back to revenue

• Ensure data flow between HubSpot and CRM is accurate, reliable, and audit-ready

Paid LinkedIn - Data, Analytics & Execution

• Execute and optimize paid LinkedIn campaigns: audience targeting, budget pacing, creative trafficking, and A/B testing

• Build reporting frameworks that connect LinkedIn spend to pipeline contribution, not just clicks

• Identify performance patterns in the data and act on them - audience refinement, bid adjustments, creative rotation

• Establish and maintain campaign architecture so performance data is always trustworthy

Google Ads AI Agent & Marketing Automation - Build & Orchestrate

• Build and maintain an AI agent that manages Google Ads operations: keyword management, bid strategy, budget allocation, and anomaly detection

• Orchestrate the agent across campaign types - search, display, retargeting - using performance signals to drive autonomous optimization decisions

• Define the logic, guardrails, and escalation rules so the agent operates reliably without constant supervision

• Continuously improve agent performance by feeding it better signals, tighter rules, and accurate data

• Collaborate with the AI Engineering team to identify and implement AI-powered marketing workflows beyond Google Ads

• Drive adoption of these workflows, ensuring solutions are effectively implemented, measured, and continuously improved

Reporting & Analytics

• Build and maintain dashboards across HubSpot, LinkedIn, and Google Ads that provide unified view of pipeline contribution by channel

• Own attribution modeling for paid channels - last touch, multi-touch, and assist credit

• Surface actionable insights that drive budget allocation, campaign optimization, and growth strategy, and improve conversion rates across the buyer journey

What You'll Own

• The website's technical foundation - performance, crawlability, tracking integrity, and the standards everything on the site is built against

• HubSpot marketing automation, workflows, and database integrity

• Paid LinkedIn execution, optimization, and pipeline reporting

• Google Ads AI agent - build, orchestration, and ongoing performance

• AI-powered marketing workflows in partnership with the AI Engineering team

• Marketing attribution infrastructure across paid channels

• Channel performance dashboards and reporting

What You Bring

• 10+ years in web development, marketing operations, growth marketing, or a technical digital marketing role in B2B

• Deep marketing automation experience (HubSpot): workflows, lead scoring, lifecycle management, attribution, and reporting

• Hands-on paid B2B channels (LinkedIn, Google): targeting, pacing, creative testing, and performance analysis

• Hands-on web development: shipping production code, owning the deploy, and optimizing performance.

• Experience building or working with AI agents or automation frameworks - comfortable with APIs, prompt engineering, or orchestration tools

• Demonstrated SEO/AEO ownership - technical audits, IA and content strategy, and organic growth you can point to with numbers

• Strong data instincts - you build clean tracking, trust the attribution, and make decisions from numbers

Nice to Have

• Experience marketing to professional services, legal, or financial enterprise buyers

• SQL or Python fluency for self-serve data work

• Experience with Google Ads Scripts, Performance Max, or campaign automation tools

• Prior work with LLM-based agents or workflow orchestration platforms (n8n, Make, Zapier, LangChain)

Why join Laurel:

• To date, we've secured significant funding from renowned venture capitalists (Google Ventures, IVP, Anthos, Upfront Ventures), as well as notable individuals like Marc Benioff, Gokul Rajaram, Kevin Weil, and Alexis Ohanian

• A smart, fun, collaborative, and inclusive team

• Great employee benefits, including equity and 401K

• Bi-annual, in-person company off-sites, in unique locations, to grow and share time with the team

• An opportunity to perform at your best while growing, making a meaningful impact on the company's trajectory, and embodying our core values: understanding your "why," dancing in the rain, being your whole self, and sanctifying time

We encourage diverse perspectives and rigorous thinkers who aren't afraid to challenge the status quo. Laurel is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. We are not able to support visa sponsorship or relocation assistance.

If you think you'd be a good fit for this role, we encourage you to apply, even if you don’t perfectly match all the bullet points in the job description. At Laurel, we strive to create an inclusive culture that encourages people from all walks of life to bring their unique, diverse perspectives to work. Every day, we aim to build an environment that empowers us all to do the best work of our careers, and we can't wait to show you what we have to offer!