Alternative Plan Design (APD) Director
Included Health · Remote
About this role
Role Overview The Alternative Plan Design (APD)Director is a client-facing, consultative partner responsible for translating healthcare affordability and plan design challenges for clients into clear, compelling, and implementable Alternative Plan Designs. This role sits at the intersection of solution consulting, sales, and product, helping our commercial teams win business with our APD offering. You will collaborate closely with Sales, Client Success, Product, Analytics, and Executive Leadership to commercialize our APD programs to the marketplace. Key Responsibilities Client & Market Strategy Serve as a strategic thought partner to sales and client teams on key pursuits, renewals, and expansions. Diagnose client needs by synthesizing benefits design, population data, current vendors, and performance into a clear problem statement and strategy. Develop APD proposals that align our capabilities with client goals, including benefit design changes, contribution strategies, and integration with navigation and virtual care. Stay current on industry trends, competitors, and consultant perspectives to inform solution positioning and counter competitive threats. Solution Design & Storytelling Help build crisp, persuasive narratives and provided input for visual materials (e.g., pitch decks, RFP responses, executive briefs) that tell a compelling story from problem to impact. Translate technical or clinical concepts into clear, executive-ready language for HR, benefits leaders, and consultants. Tailor solution messaging for different audiences (C-Suite, consultants, HR/benefits teams, procurement). Deal Support & Execution Partner with Sales on pursuit strategy, including win themes, competitive differentiation, and stakeholder mapping. Support RFP solutioning, including crafting responses for solution design, implementation, member experience, and measurement. Help with financial models and business cases (e.g., ROI, savings, adoption scenarios) in partnership with Analyt
Excerpt from the posting Included Health published. Read the full description on their site before applying.
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About Included Health
Included Health is raising the standard of healthcare for everyone. The company breaks down barriers to care with a personalized, end-to-end healthcare experience for every person in every community - no matter where they are in their health journey. Included Health partners with employers and health plans to deliver better outcomes. With compassionate, data-driven guidance, advocacy, and care for all types of health needs, Included Health gets members the right care at the right time. It’s all included.
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