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Senior Integrated Marketing Strategy & Planning Manager

Deliveroo · Paris - Main Office

RemoteManagerMarketingAll Cost CentersMarketing FrancePosted Last week
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About this role

Join us in our mission to transform the way people shop and eat, where impact, innovation, and growth drives everything we do. Our Brand & Experience team builds the emotional connection between Deliveroo and our customers, riders, and partners. With a deep understanding of our audience and a passion for creativity, we bring our brand to life across every touchpoint. Whether it’s a push notification, social campaign, or packaging design - we craft compelling experiences that shape perceptions, spark engagement, and make Deliveroo a loved, global brand. Integrated Marketing France orchestrates major marketing moments, brand initiatives and local activations, working closely with central functional teams. The Senior Integrated Marketing Strategy & Planning Manager translates central marketing direction, France business priorities, and consumer and performance insights into an integrated 360° marketing plan tailored to the French market. They bring local and central expertise together, make prioritisation recommendations, coordinate delivery and measure the plan’s effectiveness against Deliveroo France’s marketing and business objectives. This is a hybrid role, based in Paris. KEY RESPONSIBILITIES 1. INTEGRATED MARKETING PLANNING & BUSINESS PERFORMANCE - FRANCE - Analyse business priorities, performance data, consumer insights and previous campaign results to identify opportunities and risks for the French market. - Lead France quarterly planning, from kick-off through approval of priorities, objectives and the calendar. - Translate central direction and French market needs into one coherent integrated 360° marketing plan. - Develop prioritisation recommendations and trade-off scenarios based on expected impact, capacity, investment and dependencies. - Partner with the relevant teams to define campaign objectives and KPIs, then feed campaign learnings into future plans. - Act as PMO for key marketing moments, including Back-to-School and Black Friday, and build the ove

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