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Head of Industry Marketing

Decagon · San Francisco

$195k - $235k/yrManagerMarketingMarketingContent MarketingPosted 6 weeks ago
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About this role

About Decagon Decagon is the leading conversational AI platform empowering every brand to deliver concierge customer experiences. Our technology enables industry-defining enterprises like Avis Budget Group, Block’s Cash App and Square, Chime, Oura Health, and Hunter Douglas to deploy AI agents that power personalized, deeply satisfying interactions across voice, chat, email, SMS, and every other channel. We’re building a future where customer experiences are being redefined from support tickets and hold music to faster resolutions, richer conversations, and deeper relationships. We’re proud to be backed by world-class investors who share that vision, including a16z, Accel, Bain Capital Ventures, Coatue, and Index Ventures, along with many others. We’re an in-office company, driven by a shared commitment to excellence and velocity. Our values - Just Get It Done, Invent What Customers Want, Winner’s Mindset, and The Polymath Principle - shape how we work and grow as a team. About the Role Decagon is looking for a Head of Industry Marketing to own our go-to-market strategy across our core verticals. You'll define how Decagon is positioned, messaged, and sold into each industry, and partner closely with Sales, Product, Agent Product, and Growth to turn that strategy into pipeline and revenue. In this role, you will - Customer and market intelligence: Stay close to customers, prospects, analysts, and the competitive landscape in each vertical. Surface insights that sharpen positioning and inform product direction. - Vertical GTM strategy: Define and own the go-to-market strategy for Decagon's priority industries. Develop ICP definitions, buyer personas, key use cases, and competitive positioning for each vertical. - Messaging and positioning: Craft the core narrative for how Decagon wins in each industry. Develop differentiated value propositions grounded in real buyer pain, vertical-specific proof points, and Decagon's technical moat. Own the messaging hierarchy from ca

Excerpt from the posting Decagon published. Read the full description on their site before applying.

Skills this posting mentions

Marketing StrategyMusicIndustry Marketing

About Decagon

Decagon is the leading conversational AI platform empowering every brand to deliver concierge customer experiences. Our technology enables industry-defining enterprises like Avis Budget Group, Chime, Oura Health, 1-800-FLOWERS.COM, and Hunter Douglas to deploy AI agents that power personalized, deeply satisfying interactions across voice, chat, email, SMS, and every other channel. We’re building a future where customer experiences are being redefined from support tickets and hold music to faster resolutions, richer conversations, and deeper relationships. We’re proud to be backed by world-class investors who share that vision, including a16z, Accel, Bain Capital Ventures, Coatue, and Index Ventures, along with many others.

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