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Head of Product Led Growth Marketing

Confluent · Remote, United States

RemoteManagerProductProductProductPosted 3 months ago
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About this role

We’re not just building better tech. We’re rewriting how data moves and what the world can do with it. With Confluent, data doesn’t sit still. Our platform puts information in motion, streaming in near real-time so companies can react faster, build smarter, and deliver experiences as dynamic as the world around them. It takes a certain kind of person to join this team. Those who ask hard questions, give honest feedback, and show up for each other. No egos, no solo acts. Just smart, curious humans pushing toward something bigger, together. One Confluent. One Team. One Data Streaming Platform. ABOUT THE ROLE: As the Head of Product Led Growth Marketing, you will lead a team that defines and optimizes Confluent’s product-led growth strategy from acquisition through high-value customer conversion. You and your team will collaborate across Product, Marketing, Sales, Data Science, and Engineering to optimize signup quality, strengthen funnel conversion, and maximize downstream revenue impact. Your work will include building measurement frameworks, leading experimentation agendas, optimizing digital acquisition channels, including emerging discovery levers such as answer engine optimization (AEO), and translating performance insights into clear investment decisions. You will also design and refine the product-to-sales handoff, ensuring product signals translate into effective sales engagement. This role is critical to scaling product-led acquisition and demonstrating PLG as a durable, efficient growth lever for Confluent. WHAT YOU WILL DO: - Drive growth strategy and optimization: Define and optimize PLG growth strategy across the full funnel - from acquisition through high-value conversion - balancing efficiency, quality, and scale across channels, programs, and experiments in collaboration with Product, Marketing, Sales, and Data Science teams. - Lead and scale a high-performing growth team: Recruit, mentor, and manage a multidisciplinary team of growth marketers and ana

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