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Senior Brand Manager

Thumbtack · Remote, United States

$125k - $190k/yrRemoteSeniorMarketingMarketingMarketingPosted 2 months ago
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About this role

THUMBTACK HELPS MILLIONS OF PEOPLE CONFIDENTLY CARE FOR THEIR HOMES. Thumbtack is the one app you need to take care of and improve your home - from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance and bigger improvements. We help homeowners know which projects to do, when to do them and who to hire from our growing community of 300,000 local service businesses. If making an impact inspires you, join us. Imagine what we’ll build together. ABOUT THE BRAND STRATEGY TEAM We act as the architects of the Thumbtack brand - claiming a distinct position in the market, defining a brand promise that delivers on that position, and partnering with skilled experts across the company to bring it to life. Our work spans brand insights, brand strategy, content strategy, and integrated marketing. We set the roadmap for the brand and extend our influence beyond Marketing & Communications into all parts of the organization to make sure every touchpoint strengthens the brand. ABOUT THE ROLEAVCD As Senior Brand Manager, you’ll help define how we position the company, what we promise homeowners and pros, and how that promise comes to life across every touchpoint. Reporting directly to the Director of Brand Strategy, you’ll set vision for major brand workstreams while shaping how the team and the company think about the brand. WHAT YOU’LL DO - Lead foundational workstreams to help roll out our new brand “north star,” including fleshing out the Brand Playbook, defining a content strategy, educating and training partner teams, and more - and refresh these artifacts as the market shifts and new learnings emerge. - Identify high-leverage opportunities for the brand to drive business growth, then translate them into clear creative briefs and strategic direction for internal and external creative partners. - Own brand insights work that informs strategy - inclu

Excerpt from the posting Thumbtack published. Read the full description on their site before applying.

Skills this posting mentions

Brand MarketingPerceptionPositioning

About Thumbtack

Thumbtack is the one app you need to take care of and improve your home - from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance, and bigger improvements. We help homeowners know projects to do, when to do them, and who to hire from our growing community of 300,000 local service businesses. If making an impact inspires you, join us. Imagine what we’ll build together. Please be advised: Thumbtack's Recruiting team will only communicate with active candidates from Thumbtack LinkedIn verified accounts and name@thumbtack.com email addresses.

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