Marketing Analytics Lead
OpenAI · San Francisco
About this role
About the Team Like every team at OpenAI, the Marketing team contributes to our broader mission of ensuring responsible and widespread adoption of artificial intelligence. With that aim in mind, we are responsible for developing and executing strategies that drive awareness, engagement, and usage for OpenAI’s products and platform amongst our core audiences. Our focus extends beyond just promoting product features; we aim to provide valuable insights and resources that help our users make the most out of AI technologies. Marketing Insights & Analytics team specifically aims to to understand the markets, audiences, behaviors, attitudes and needs to shape outreach strategies and inform product and business decisions. We’re the strategic partner that discovers insights, specifically foundational understanding, insights for marketing strategy, thought leadership, measurement and tracking. About the Role You will be the analytics lead that defines a data-driven marketing development and measurement culture at OpenAI. This is critical as we hope to reach millions of users and businesses worldwide. In this role, you will: - Define KPIs for campaigns and marketing programs. - Develop clear measurement frameworks. Implementing full-funnel measurement and attribution tools to inform marketing investment. Providing data and insights that allow the org to assess performance and drive planning. - Design experiments to measure marketing campaign impact - Analyze large data sets, design and perform statistical analysis - Explore marketing or behavioral data to identify trends and key insights that uncover new growth opportunities or areas for efficiency improvements. - Develop dashboards, reports and other ways of enabling the team to answer data questions in a self-serve way. - Lead/participate in xfn collaboration with other analytics and marketing teams. You might thrive in this role if you: - 7+ years experience in a quantitative role navigating a highly ambiguous environment
Excerpt from the posting OpenAI published. Read the full description on their site before applying.
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About OpenAI
OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. AI is an extremely powerful tool that must be created with safety and human needs at its core. OpenAI is dedicated to putting that alignment of interests first - ahead of profit. To achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity. Our investment in diversity, equity, and inclusion is ongoing, executed through a wide range of initiatives, and championed and supported by leadership. At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.
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