Media Specialist
Nubank · São Paulo
About this role
ABOUT NU Nu is the leading digital bank in Latin America, serving 135 million customers across Brazil, Mexico, and Colombia. The company has been leading an industry transformation by leveraging data and proprietary technology to develop innovative products and services. Guided by its mission to fight complexity and empower people, Nu caters to customers’ complete financial journey, promoting financial access and advancement with responsible lending and transparency. The company is powered by an efficient and scalable business model that combines low cost to serve with growing returns. Nu’s impact has been recognized in multiple awards, including Time 100 Most Influential Companies, Fast Company’s Most Innovative Companies, and Forbes World’s Best Banks. Visit our Institutional Page https://www.nu.com/2026-en SOBRE A POSIÇÃO Buscamos um profissional para atuar dentro do time de Mídia, com foco em análise de dados, gerenciamento de canais Google e iOS, estratégia de criativos de toda a operação de aquisição PF e apoio ao time de mídia em decisões de demais plataformas, sempre conectado aos resultados financeiros do Nubank. Essa pessoa será responsável por monitorar campanhas de performance, estruturar testes com hipóteses e KPIs e transformar dados de mídia, produto e negócio em insights acionáveis, garantindo que os investimentos em marketing gerem crescimento sustentável, incremental e rentável. VOCÊ SERÁ RESPONSÁVEL POR: Gerenciamento de canais Google e iOS - Monitorar, otimizar e analisar campanhas de performance nessas plataformas. - Avaliar CAC, CPA, ROAS e demais métricas ao longo do funil. - Acompanhar uploads e pausas de criativos. - Atuar como principal ponto de contato com os parceiros e atendimentos das plataformas. - Desenvolver hipóteses, estruturar testes e trazer recomendações e insights sobre os próximos passos dos canais. Estratégia de criativos - Dar continuidade à agenda de estratégia de criativos para toda a operação de aquisição PF. - Identifica
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