GTM, Emerging Products
Cursor · New York
About this role
Our mission is to automate coding. The first step in our journey is to build the best tool for professional programmers, using a combination of inventive research, design, and engineering. Our organization is very flat, and our team is small and talent dense. We particularly like people who are truth-seeking, passionate, and creative. We enjoy spirited debate, crazy ideas, and shipping code. About the role The Incubation Team is a new team within Cursor responsible for bringing Cursor's next products to market. We partner closely with Product, Engineering, and Sales to validate customer demand, refine positioning, and build repeatable go-to-market motions before products scale to the broader organization. Each new product gets a dedicated team. There's no established pipeline or playbook. You'll work directly with customers to understand what they need, what they'll pay for, and what it takes to turn an emerging product into a successful business. This is not a traditional sales role. You'll spend as much time learning as you do selling - leading customer discovery, shaping product direction, and influencing go-to-market strategy. If you're excited by ambiguity, enjoy being close to the product, and want to help build what's next, you'll fit right in. What you’ll do - Product expertise and solution leadership: Serve as the GTM expert for incubation products, developing deep knowledge of customer pain points, target personas, product capabilities, competitive alternatives, and positioning. - Account strategy and opportunity creation: Identify opportunities within existing customers and develop a clear point of view on where emerging products can create value. Partner with Core AEs and ADMs on account strategy while independently driving incubation motions - Customer discovery and validation: Lead deep discovery to understand adoption drivers, barriers, product gaps, and buying motivations. Use customer interactions, evaluations, wins, and losses to shape product requ
Excerpt from the posting Cursor published. Read the full description on their site before applying.
Skills this posting mentions
About Cursor
Cursor is an AI editor and coding agent. Describe what you want to build or change in natural language and Cursor will write the code for you.
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Queue GTM, Emerging Products at Cursor and I will read the posting, rewrite your resume against it, draft the cover letter, and score the fit before you send anything.
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